Please login to the form below

‘How-to’ guide: Successful patient support programmes

Breaking down the steps to success into 10 bite-size chunks
The patient journey has been under increased scrutiny over the last few years. How are patients identified? What happens at the point of diagnosis and, most crucially, what happens after they leave with prescription in hand? Pharmaceutical companies have asked these same questions, and have also asked themselves how they can innovate to support and care more for patients. This is evident today with the rise of 'patient support programmes’ (PSPs): pharma’s answer to the challenge of delivering increased patient centricity.

Ashfield has a wealth of expertise in this field. We ensure that PSPs are not only effective and provide value back to patients and healthcare organisations, but that they are also operationally robust with our local knowledge of governance and regulations.

Designing and operating a PSP can be complex and challenging. We partner with clients, utilising our knowledge in this field, to make PSPs seamless and to deliver improved patient outcomes. If you’re considering a PSP or how to improve your patients' experience through treatment, we have created a short guide to our considerations of a successful programme. From initial concepts and regulation considerations, through to record keeping and stakeholder management, we hope our guide shows that the world of PSPs can provide an abundance of value back to patients, healthcare companies and to pharma.

Read our ‘10 steps to a successful patient support programme’ guide.

This article has been published by Ashfield Clinical.

4th August 2016



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Double win for Pegasus at the Communique awards 2018
We are proud to announce the recent win at the Communiqué awards for Pegasus, an Ashfield company, part of UDG Healthcare, who scooped up two awards for their Small Talk Saves Lives campaign for Samaritans. The first award won was for Excellence in Public Health and the second win was for the category Excellence in Media Relations. Read more about the campaign here. In addition, at the end of the event Pegasus was also highly recommended for Best Consultancy of the Year!
Ashfield Digital & Creative wins IMA Best in Class Award
We are delighted to announce that Ashfield Digital & Creative, an Ashfield company, Part of UDG Healthcare plc, have been awarded an Interactive Media Awards (IMA) Best in Class 2018 for in the ‘Medical Category’.
Ashfield Meetings & Events strengthens creative team following increase in requests to deliver global full service live events
Ashfield Meetings & Events (part of UDG Healthcare plc) has strengthened its UK creative team, as the largest event management agency specialising in the healthcare sector sees an increase in requests to deliver full service live events for global clients.
Download our infographic: Addressing the biggest challenges for rare disease communities
There have been huge advances in treatment options for rare diseases. Recently these have included advanced genetic therapies, such as viral mediated gene transfer and CAR-T therapies.
Pegasus opens health track at Cannes Lions
This year Ashfield Healthcare Communications integrated comms agency, Pegasus, was invited to open the health track.
Ashfield Meetings & Events welcomes largest intake of students in seventh year of undergraduate placement scheme
Ashfield Meetings & Events, the largest full service event management agency specialising in serving the healthcare sector, has this month welcomed its largest intake of students to its highly successful university placement scheme.