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How did pharma use Twitter at #ASCO16?

Each year, ASCO’s Annual Meeting brings together 30,000 oncology professionals from around the world, here we explore the #ASCO16 hashtag and how pharma utilised the channel during this year's event.
The meeting is one of the largest gatherings of medical professionals in the world, with world-renowned faculties discussing the very latest in cancer treatment, and ground-breaking research announced throughout the event.


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ASCO’s Annual Meeting has led the way in terms of social media utilisation. Indeed ASCO themselves state that “Social media serves as one of the major public health engines of the 21st century, granting doctors and the general public alike unprecedented access to information on cancer prevention, treatments, research, and survival.”  

Steve Hunt, Strategy Director for Ashfield Digital & Creative explores the activity around the #ASCO16 hashtagclick here to browse through the deck and learn more about what Steve found.  

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.


28th July 2016

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