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In today’s tough competitive landscape, use remote sales to hold your ground

There are lots of reasons why you may have a territory left uncovered or inadequately covered by field representatives alone.


There are lots of reasons why you may have a territory left uncovered or inadequately covered by field representatives alone. It could be access challenges, reductions in headcount for a mature brand or simply customer preference. But whatever the reason, each day your brand will gradually loses awareness in that region with that customer group.


In today’s multichannel landscape, more and more companies are seeing the benefits of using e-calling channels as a viable way to represent their brand across various selling scenarios.

How does it work?

Representatives – known as eDetailers – are based at a dedicated contact centre and speak to healthcare professionals (HCPs) over the phone and via online platforms, such as WebEx.

These eDetailers are highly trained, knowledgeable and customer-service-focused salespeople who just happen to use the phone or internet, rather than face-to-face meetings, to sell to HCPs.

Remote eDetailing is an ideal way to engage with customers who are difficult to reach for whatever reason.

To read about the benefits – follow this link to read the full article.

If you have any questions or would like to find out more about Ashfield’s multichannel services, please get in touch. 

13th July 2017

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Ashfield

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