Please login to the form below

Keeping it real

Virtual and augmented realities are helping to shape the future possibilities for healthcare

Panning for ‘digital gold’  At Ashfield Healthcare Communications, we are constantly looking at ways to leverage new technologies to provide better solutions for physicians and their patients. In a world of technology that is changing at an ever-accelerating pace, constant horizon  scanning is vital. When we assess something ‘new’, one of the key questions we ask is, is it just a ‘fad’ or ‘gimmick’? We are currently assessing a set of key technologies that look set to come of age and be of major relevance to the healthcare industry, namely virtual and augmented realities (VR/AR). In this article, we want to briefly explore how VR/AR has evolved and imagine the future possibilities for healthcare.


Back in the day… The first wave of VR emerged in the 1980s from a pioneering company called VPL Research Inc. By immersing the user in a
virtual 3D world, it helped give birth to new ideas and advanced the concept of remote surgery. Although highly innovative, the products failed to become mainstream due to high costs, low-resolution graphics and overall bulkiness. In short, the supporting technology was not yet sophisticated enough to make fully immersive experiences widely available.


The resurgence of VR/AR Fast-forward to today and technology is catching up. Driven by relatively low costs and computing muscle only dreamt of when VPL Research started out (smart  phones, simple headsets [Google Cardboard] and more sophisticated kit [HTC Vive or Oculus Rift]). The challenge now is, how can we generate truly meaningful experiences via VR/AR and not introduce the technology just for the sake of it?







If you’d like to know more about keeping it real Click here to read the full article

This article was published by
Ashfield Healthcare Communications, part of UDG Healthcare plc. 






















20th July 2017

Share

Tags

Company Details

Ashfield

Contact Website

Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK

Latest content on this profile

‘Delivering healthcare events with certainty and impact’
Ashfield Meetings & Events launches new website Ashfieldmeetings.com
Ashfield
The Ashfield Solution - Accelerate product uptake and maximize ROI
A pioneering multichannel optimization model powered by advanced analytics with the ability to flex resources based on real time results.
Ashfield
Patient Engagement and Experience Conference, 16-17 May
Ashfield and S3 Connected Health, Silver Sponsors at the 3rd Annual Patient Engagement and Experience Conference in Amsterdam on 16-17 May, will be speaking on how digitally enhanced Patient Support Programmes can extend the continuity and relevance of care into patients’ everyday lives.
Ashfield
Ashfield will be exhibiting at ISMPP US
On 30 April - 2 May 2018, Ashfield Healthcare Communications will be exhibiting at the 14th Annual Meeting of ISMPP at the Gaylord National Resort & Convention Center, National Harbor, MD.
Ashfield
Putting the patient first
You’ve invested millions in the development of your new drug or therapy and have successfully completed clinical trials - now you are ready to launch. Data has been collected, efficacy is understood and side effects are recorded. But an important question remains: is your target patient population prepared?
Ashfield
Ashfield joins the eyeforpharma webinar: The PSP Masterclass
Nagore Fernandez, Ashfield’s Head of Patient Services for EUCAN and Anna Baker, a Consultant in Health Psychology working closely with Ashfield, are joining an eyeforpharma panel debate: 'How Health Psychology drives winning Patient Support Programmes'. The webinar will take place Thursday 26th April at 9am New York, 2pm UK and 3pm Paris time.
Ashfield