In June 2016, members of Ashfield Healthcare Communications joined more than 100 delegates gathered at Canary Wharf in London for eyeforpharma’s second annual Clinical Excellence EU Summit.
2 day event brought pharma, pharma service providers, patients and academics
together on an equal footing, to discuss how to better inform and motivate
potential trial participants, provide a better patient experience, and
encourage long-term engagement.
The key issues discussed at the meeting are
outlined in our ‘New Perspectives’ editorial – click here to download it and gain an overview of
the different perspectives from the summit. This article
was published by Ashfield Healthcare
Communications, part of UDG Healthcare plc.
With the rise of speciality medicines, the staggering cost of non-adherence and the demand for increased value from all stakeholders, it’s no surprise that patient support programmes are becoming ‘cost of entry’ for some products. It’s not enough to simply bolt on a one-size-fits-all support service around a new medicine; the bar is high and the ambition is to deliver a truly differentiated service with measurable results. Ashfield
Ashfield has announced that it will be implementing Salesforce Health Cloud – the patient relationship platform that helps care providers collaborate more efficiently, better understand their patients and build stronger relationships across their entire care teams. Ashfield is advancing its offering by using Health Cloud for its patient support programmes in the United States and Europe. Ashfield