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Opinion piece: Personalisation – the future of medical education

Alex Goonesinghe, Research Manager, and Nigel Campbell, Multichannel Communications Director, share their thoughts on the growing trend towards personalised medical education.


In this article Alex and Nigel discuss the importance of understanding audience groups through persona development, which will enable you to communicate with these segments better based on their information needs, frequency of contact and channel preferences.  

You can read the full article, originally published in PharmaFocus, here.  

Below is an example of a persona we’ve developed for an ‘engaged prescriber’.



segment

If you would like to speak to Alex or Nigel about personalised medical education they can be contacted on alex.goonesinghe@ashfieldhealthcare.com or nigel.campbell@ashfieldhealthcare.com.  


This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.



10th November 2016

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