Please login to the form below

Opinion piece: Personalisation – the future of medical education

Alex Goonesinghe, Research Manager, and Nigel Campbell, Multichannel Communications Director, share their thoughts on the growing trend towards personalised medical education.


In this article Alex and Nigel discuss the importance of understanding audience groups through persona development, which will enable you to communicate with these segments better based on their information needs, frequency of contact and channel preferences.  

You can read the full article, originally published in PharmaFocus, here.  

Below is an example of a persona we’ve developed for an ‘engaged prescriber’.



segment

If you would like to speak to Alex or Nigel about personalised medical education they can be contacted on alex.goonesinghe@ashfieldhealthcare.com or nigel.campbell@ashfieldhealthcare.com.  


This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc.



10th November 2016

Share

Tags

Company Details

Ashfield

Contact Website

Address:
Ashfield House
Resolution Road
Ashby de la Zouch
Leicestershire
LE65 1HW
UK

Latest content on this profile

Caitlin qualifies as ‘Mental Health Champion’
Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence.
Ashfield
Ashfield Healthcare Communications is now in Manchester!
We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific.
Ashfield
A reflection of ESMO
Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO).
Ashfield
Ashfield releases new Divisional Casebook – stories of collaboration, innovation and success
Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets.
Ashfield
Allegro welcomes third intake of aspiring medical writers to fast-track training programme
Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro.
Ashfield
Delivering healthcare meetings with certainty
If you’d like to understand how we can help you deliver compliant healthcare meetings and events while driving efficiencies and consolidating your spend, we’ve broken our approach down into this handy, bite-sized guide.
Ashfield