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Patient support blog series: Step 3 to a successful patient support programme




In ‘Step 2 to a successful patient support programme’, we discussed the importance of working with internal and external stakeholders to understand everyone’s needs and concerns, so that care plans can be designed to address these.

However, even with insight into the needs of different stakeholders and patients’ adherence challenges, you may not meet your objectives. You won’t necessarily create successful care plans that result in patients taking their medication properly and adhering to it.

The reason? You’re aiming to change people’s existing behaviour and the psychology of human behaviour is complex and context-driven.

Step 3: Key ingredients to successfully change behaviour

Based on over 16 years of experience developing patient support programmes, we recognise five successful ingredients to change behaviour:

  1. Deep insight into how patients think, feel and behave
  2. Health psychology expertise to diagnose the problems and design solutions
  3. A map of possible therapy failure points to ensure appropriate interventions are in place
  4. A consistent approach from the insights, to design and delivery of the programme
  5. The agility to respond to individual needs and change
To read more, please click here.

Alternatively, contact Nagore.Fernandez@ashfieldhealthcare.com to find out how we can help you.  

25th August 2017

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