Patient support blog series: Step 3 to a successful patient support programme
In ‘Step 2 to a successful patient support programme’, we discussed the importance of working with internal and external stakeholders to understand everyone’s needs and concerns, so that care plans can be designed to address these.
However, even with insight into the needs of different stakeholders and patients’ adherence challenges, you may not meet your objectives. You won’t necessarily create successful care plans that result in patients taking their medication properly and adhering to it.
The reason? You’re aiming to change people’s existing behaviour and the psychology of human behaviour is complex and context-driven.
Step 3: Key ingredients to successfully change behaviour
Based on over 16 years of experience developing patient support programmes, we recognise five successful ingredients to change behaviour:
Deep insight into how patients think, feel and behave
Health psychology expertise to diagnose the problems and design solutions
A map of possible therapy failure points to ensure appropriate interventions are in place
A consistent approach from the insights, to design and delivery of the programme
The agility to respond to individual needs and change
Project Manager uses personal development funding to support friends' and colleagues' well-being – by Helen Capelin Head of Operational Excellence. Ashfield
We are happy to announce that we have officially moved into our Manchester office! This will be our 16th office for Ashfield Healthcare Communications along with our others across Europe, America, and Asia-Pacific. Ashfield
Client Relationship Director Fabienne Wild from Ashfield Meetings & Events reflects on the recent conference season and on her experience at the European Society for Medical Oncology (ESMO). Ashfield
Today's healthcare companies are looking for an agile and responsive partner to help them overcome complex challenges, deliver innovative products and break into new markets. Ashfield
Ashfield Healthcare Communications, a leading global healthcare communications agency, today welcomes its third intake of aspiring medical writers into its accelerated medical writing training programme, Allegro. Ashfield