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Ready, set…..collaborate! Kollider begins……

So now we’re at the start line, participants are at the ready… and waiting.
However before we dive straight in I first want to strongly advise those of you who haven’t read part one of this two-part blog to take the time and to find out a bit more about the origins of our Partnership Initiative, Kollider, here.   

It was finally here – the long-awaited Partnership Initiative was underway! With participants gathered from Paris, Brussels, Switzerland, Atlanta, and all points across North West England, ready to meet, greet and get cracking, the day started in typical British summer style –in the rain!  

But we didn’t let that dampen our spirits. After a bit of drying off and warming up with that quintessential northern “brew” (or for some, a more Parisian-style coffee), participants were finally introduced to their team members and bonded within seconds. No longer an employee of the Belgian biotech or Ashfield Healthcare Communications, individuals quickly became five close knit units – known, for the following 48 hours, as the red, blue, green, yellow and purple teams, with their own base camp into which no other team member could step without invitation! Competitive? Well, maybe just a little!  


With all ‘client-agency’ walls down, the teams gathered to hear the “challenge owners” share the ins and outs of the


Click here to learn more about how the big event unfolded

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc. 

9th March 2017

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