Please login to the form below

Ready, set…..collaborate! Kollider begins……

So now we’re at the start line, participants are at the ready… and waiting.
However before we dive straight in I first want to strongly advise those of you who haven’t read part one of this two-part blog to take the time and to find out a bit more about the origins of our Partnership Initiative, Kollider, here.   

It was finally here – the long-awaited Partnership Initiative was underway! With participants gathered from Paris, Brussels, Switzerland, Atlanta, and all points across North West England, ready to meet, greet and get cracking, the day started in typical British summer style –in the rain!  

But we didn’t let that dampen our spirits. After a bit of drying off and warming up with that quintessential northern “brew” (or for some, a more Parisian-style coffee), participants were finally introduced to their team members and bonded within seconds. No longer an employee of the Belgian biotech or Ashfield Healthcare Communications, individuals quickly became five close knit units – known, for the following 48 hours, as the red, blue, green, yellow and purple teams, with their own base camp into which no other team member could step without invitation! Competitive? Well, maybe just a little!  

With all ‘client-agency’ walls down, the teams gathered to hear the “challenge owners” share the ins and outs of the

Click here to learn more about how the big event unfolded

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc. 

9th March 2017



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield wins Best Newcomer at the Pf Awards 2018
We are thrilled to announce that Zuchaela Smylie, from Ashfield, won Best Newcomer at the 2018 Pf Awards, the largest pharmaceutical sales awards in the UK. The awards ceremony took place on Thursday, 9 March at The Lancaster Hotel in London.
“It is evident that meeting face-to-face is still highly valued in the digital age”
Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for Healthcare Professionals – according to findings of new study
Ashfield to present at the Orphan Drugs for Rare Diseases Summit
Ashfield has a breadth of experience with orphan drugs and we are passionate about helping to improve the lives of people living with rare diseases. We are delighted to be sponsoring and presenting at the ‘Orphan Drugs for Rare Diseases’ event 22-23 March in Berlin.
Addressing the biggest challenges for rare disease communities
Each year, Rare Disease Day takes place worldwide on the last day in February. The main objective of Rare Disease Day is to raise awareness amongst the general public, the healthcare industry and decision-makers about rare diseases and their impact on patients' lives.
Humanise is our strategic approach to healthcare communications. It’s based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviours we show as people.
Ashfield launches new commercial model to improve ROI
Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, has announced the launch of a pioneering new commercial model called The Ashfield Solution.