Pharmaceutical companies
commonly use outsourced sales teams to support their existing promotional
efforts. Two popular options our clients use are syndicated and dedicated sales
teams, but what’s the difference and which is right for you and your brand?
Ashfield were the first
to introduce syndicated sales teams over 10 years ago. We presented syndicated sales teams as a flexible option in response to the dynamic needs of our client’s brands and promotional campaigns. Today, we continue to
refine and evolve the model to ensure it responds to changing industry needs
and governance.
Dedicated sales teams can
be designed, recruited and built completely to client specification. Ashfield teams can supplement and integrate with pre-existing in-house
salesforce or can be designed to be managed as the sole sales platform with
your customers.
Every brand is unique and
faces its own challenges. At Ashfield, we believe
there is no one size fits all approach when it comes to product promotion.
Read the full
article published by Ashfield
Commercial and written by Jesse Wirz, to understand the difference
between syndicated and dedicated sales teams in 5 easy steps.
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