Please login to the form below

The hard sell: skills for the modern medical sales rep to thrive

There has been a huge mind-set shift within pharma from a company and brand focus to a customer first approach. It takes time for delivery and operations to catch up with the new vision and the industry is still grappling with what commercial models of the future need to look like.

PharmaTimes recently published an insightful article exploring this topic, including commentary from Ashfield: 

  • John Gerow talks about a new sales model for the era of patient centricity, with a service team driven to not talk about brands but to focus on delivering value for patients
  • Karen Bell discusses the skills required for reps to succeed in a multichannel world, given that around half of today’s healthcare professionals rely heavily on digital and remote channels as a primary source for medical enquiries and medical education
  • Paul Frater and Adam Zaeske, the managing director of Takeda UK, debate insourcing vs. outsourcing with comments on our lengthy, successful partnership. 
To read the full article, please click here.

17th November 2016



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield wins Best Newcomer at the Pf Awards 2018
We are thrilled to announce that Zuchaela Smylie, from Ashfield, won Best Newcomer at the 2018 Pf Awards, the largest pharmaceutical sales awards in the UK. The awards ceremony took place on Thursday, 9 March at The Lancaster Hotel in London.
“It is evident that meeting face-to-face is still highly valued in the digital age”
Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for Healthcare Professionals – according to findings of new study
Ashfield to present at the Orphan Drugs for Rare Diseases Summit
Ashfield has a breadth of experience with orphan drugs and we are passionate about helping to improve the lives of people living with rare diseases. We are delighted to be sponsoring and presenting at the ‘Orphan Drugs for Rare Diseases’ event 22-23 March in Berlin.
Addressing the biggest challenges for rare disease communities
Each year, Rare Disease Day takes place worldwide on the last day in February. The main objective of Rare Disease Day is to raise awareness amongst the general public, the healthcare industry and decision-makers about rare diseases and their impact on patients' lives.
Humanise is our strategic approach to healthcare communications. It’s based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviours we show as people.
Ashfield launches new commercial model to improve ROI
Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, has announced the launch of a pioneering new commercial model called The Ashfield Solution.