Please login to the form below

Time for a Hackathon – planning, preparation and plenty of sugar!

Where does the inspiration for a day of collaboration that pushes intellectual thought, partnership and physical boundaries, begin?
For the Partnership Initiative between Ashfield Healthcare Communications and our Belgian biotech client, it all started with a casual conversation over coffee when Stephanie Tortell, SVP Group Medical Director, Ashfield Healthcare Communications, and Andrew Binns, SVP Strategy & Planning, Ashfield Digital & Creative, met with Jérémie Affergan, Senior Purchasing Manager, on a chilly, February day in Brussels. From there the spark was ignited, and the unlimited potential of an experimental and experiential partnership was on, between Ashfield Healthcare Communications and Procurement that would take us beyond previous initiatives and expectations!

Now, that’s not to say the entire process was all cake, coffee and chat (although there was definitely plenty of coffee involved… and just maybe the odd slice of cake!). Like any initiative that seeks to go outside of the norm, the road to the hackathon was a long one.

Setting the challenge  

We were off! Next phase –the truly formidable phase – where our client had the significant task to identify no more than six unique challenges that the hackathon would attempt to address. Who would have thought that narrowing all of the ideas down to five challenges, which stood a chance of resulting in a tangible, deliverable solution in less than 48 hours, would prove to be so challenging!

So after much consideration and deliberation, the final challenges were agreed just a few days before the event!

Click here to learn more about our preparation for the big event.

This article was published by Ashfield Healthcare Communications, part of UDG Healthcare plc. 


22nd February 2017



Company Details


Contact Website

Ashfield House
Resolution Road
Ashby de la Zouch
LE65 1HW

Latest content on this profile

Ashfield wins Best Newcomer at the Pf Awards 2018
We are thrilled to announce that Zuchaela Smylie, from Ashfield, won Best Newcomer at the 2018 Pf Awards, the largest pharmaceutical sales awards in the UK. The awards ceremony took place on Thursday, 9 March at The Lancaster Hotel in London.
“It is evident that meeting face-to-face is still highly valued in the digital age”
Attending a scientific congress or meeting overtakes professional journals and publications as the educational channel of choice for Healthcare Professionals – according to findings of new study
Ashfield to present at the Orphan Drugs for Rare Diseases Summit
Ashfield has a breadth of experience with orphan drugs and we are passionate about helping to improve the lives of people living with rare diseases. We are delighted to be sponsoring and presenting at the ‘Orphan Drugs for Rare Diseases’ event 22-23 March in Berlin.
Addressing the biggest challenges for rare disease communities
Each year, Rare Disease Day takes place worldwide on the last day in February. The main objective of Rare Disease Day is to raise awareness amongst the general public, the healthcare industry and decision-makers about rare diseases and their impact on patients' lives.
Humanise is our strategic approach to healthcare communications. It’s based on the need to understand. It looks at the emotions that make us human. It examines the feelings we have as individuals. It defines the behaviours we show as people.
Ashfield launches new commercial model to improve ROI
Ashfield, part of UDG Healthcare, a global leader in providing outsourced healthcare services, has announced the launch of a pioneering new commercial model called The Ashfield Solution.