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We are a specialist sales organisation for the NHS, pharmaceutical, and healthcare industries, providing an exceptional outsourcing service.

OUTiCO was founded in January 2011 by Mike Cooper and Paul Black on the premise of ‘doing things differently’ in a fast changing, commercial environment. Having both enjoyed successful sales and marketing careers in leading pharmaceutical companies, they gained valuable knowledge from experiencing diverse challenges, and developed a desire to bring something different to the industry.

Our flexible Multi-Channel Account Management approach goes above and beyond the e-detailing method. We have redefined the traditional KAM sales model by incorporating real-time industry intelligence, and 21st Century technology to really add value and drive optimal performance. We are committed to providing a superior service, offering flexibility without compromising on quality, and helping companies to spend less and achieve more.


We offer an exceptional outsourcing service. Our high calibre Multi-Channel Account Managers are an asset to any sales team. We go beyond the e-detailing approach, and use technical platforms to optimise engagement with Health Care Professionals, adapting our approach to suit individual needs. We communicate via video conferencing, online file sharing, cloud based telephony, email, as well as face-to-face meetings.


Intelligence is at the heart of everything we do, and it sets us apart from your average outsourcing provider. We drive sales outcomes using multi-channel communication and compelling industry data. We provide powerful insights and reports which shape your sales strategy, and deploy teams when and where your brand needs it.  Our impressive real-time project data and metrics, lets you see the immediate results for yourself.


We offer a tailored consultancy to improve productivity and profitability based on real, up-to-date intelligence. When you buy into our Multi Channel Account Management approach, you’ll benefit from our years of industry experience. We regularly share best practice amongst our team, so you’ll be able to tap into the capabilities and intellect across all of our qualified Account Managers. 

Our broad spectrum of clients include medical devices, nutrition, pharmaceutical, NHS, health, wellbeing and translation, and we’re passionate about making the companies we work with sustainable in the long term.

White Papers and Resources

The Next Generation of Pharma Sales Reps
In recent years pharma has changed, and it’s a critical time to re-evaluate the role of the pharma sales rep.


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Company Details


0330 223 0300

Contact Website

5 Kelso Place
Upper Bristol Road
United Kingdom

Latest content on this profile

What is Multi-Channel Account Management?

The Next Generation of Pharma Sales Reps
In recent years pharma has changed, and it’s a critical time to re-evaluate the role of the pharma sales rep.