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3 ways to remember more from training

According to Professor Art Kohn, “what you do after training is more important than what you do during training”.

How much information do you remember after a training session? Most of it? Maybe half? According to German psychologist Herman Ebbinghaus, the amount of information we retain depends on two things: The strength of your memory, and the amount of time that has passed since learning. He named it the forgetting curve.

Research tells us that roughly 70% of a memory is forgotten within 24 hours. And as much as 87% of training can be forgotten within a few weeks (source: don’t worry all is not lost – using different techniques, your memory retention can be massively improved. For example, story telling is a really effective memory aid. And the more personal it is the better – it makes it much easier for people to remember.

According to training expert, Boaz Amidor, there are 3 tested and proven tips to improve retention in a corporate learning environment.

1. Use it or lose it
Training is a vital part of our jobs and enables us to fully understand the product or brand we need to sell. But no matter how much time we spend on the training session, it’s what happens afterwards that is important.The skills and information you learn should be used immediately afterwards or even during the training. You need to recall and apply the information as quickly as possible for it to stay in your memory for longer.

According to Professor Art Kohn, “what you do after training is more important than what you do during training”.

Research has shown that if you force someone to recall and use information from their learning sessions in the few days after training, they are much more likely to remember it long term. (See the full article here

2. Bite size chunks
People don’t want to be overloaded with too much information – bite sized pieces are easier to digest. It’s known as micro-learning, which is basically using very short lectures or modules with clearly defined learning goals for each section. This makes it easier for trainees to focus on a particular skill, and gives you the opportunity to practice what you’ve learnt immediately after.

Consider breaking up training into smaller chunks or take more regular breaks throughout the session. If you have a long presentation for example, break it down into clearly defined chunks and corresponding recall practice sessions.

3. Go digital
Much like our customers have preferences when it comes to dealing with sales reps, we all have our own preferences when it comes to learning. There is always more than one way to learn something!

Contemporary ideas such as e-learning and mobile learning are solutions that appeal to a lot of people, especially because we are so used to digital communication in all aspects of our daily lives. Doing it in your own time and going through the training steps at your own pace can be very effective for memory retention. Digital training is easy to access and the interactive aspect helps you to remember more. Boaz Amidor believes that “learning the skill while performing the skill is one of the most efficient methods there is”.

So although it’s human nature to forget a huge amount of information that we’re subjected to, it is possible, with different techniques and ideas to help yourself and your team to remember more when it comes to important company training – which will ultimately improve results and ROI.

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24th July 2017



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