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OUTiCO Case Study - Product Launch

POSITIVE FORMULARY SUCCESS WITHIN 8 MONTHS!
CHALLENGE
  • New product launch
  • Limited market access capabilities in priority CCG/Health Boards
  • Short time frame to gain positive formulary positioning
SOLUTION
  • OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards
  • 3 OUTiCO Multi-Channel Account Managers deployed for 288 days over 8 months
  • 8 month project focused on a mixed payer group including Medicines Management, Commissioners and Chief Pharmacists
OUTPUTS
  • 100% of the 25 CCG/Health Board positively positioning product on formulary
  • Relevant database of key customers across all accounts
  • 82% coverage of cross functional Payer/HCP target list spanning 30 CCGs
  • Delivery of 191 medicines management contacts
  • 101 hospital pharmacy contacts during project duration
Download the full file to see the accompanying data and graphs.

For more information contact OUTiCO at outico.com

Downloads

  OUTiCO Launch case study
PDF File: 864.3 KB

21st September 2017

Downloads

  OUTiCO Launch case study
PDF File: 864.3 KB

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Company Details

OUTiCO

0330 223 0300

Contact Website

Address:
5 Kelso Place
Upper Bristol Road
Bath
BA1 3AU
United Kingdom

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