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OUTiCO Case Study - Product Launch

POSITIVE FORMULARY SUCCESS WITHIN 8 MONTHS!
CHALLENGE
  • New product launch
  • Limited market access capabilities in priority CCG/Health Boards
  • Short time frame to gain positive formulary positioning
SOLUTION
  • OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards
  • 3 OUTiCO Multi-Channel Account Managers deployed for 288 days over 8 months
  • 8 month project focused on a mixed payer group including Medicines Management, Commissioners and Chief Pharmacists
OUTPUTS
  • 100% of the 25 CCG/Health Board positively positioning product on formulary
  • Relevant database of key customers across all accounts
  • 82% coverage of cross functional Payer/HCP target list spanning 30 CCGs
  • Delivery of 191 medicines management contacts
  • 101 hospital pharmacy contacts during project duration
Download the full file to see the accompanying data and graphs.

For more information contact OUTiCO at outico.com

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  OUTiCO Launch case study
PDF File: 864.3 KB

21st September 2017

Downloads

  OUTiCO Launch case study
PDF File: 864.3 KB

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Company Details

OUTiCO

0330 223 0300

Contact Website

Address:
5 Kelso Place
Upper Bristol Road
Bath
BA1 3AU
United Kingdom

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