Please login to the form below

OUTiCO Case Study - Product Launch

POSITIVE FORMULARY SUCCESS WITHIN 8 MONTHS!
CHALLENGE
  • New product launch
  • Limited market access capabilities in priority CCG/Health Boards
  • Short time frame to gain positive formulary positioning
SOLUTION
  • OUTiCO intelligence used to prioritise key customer targets across 25 priority CCG/Health Boards
  • 3 OUTiCO Multi-Channel Account Managers deployed for 288 days over 8 months
  • 8 month project focused on a mixed payer group including Medicines Management, Commissioners and Chief Pharmacists
OUTPUTS
  • 100% of the 25 CCG/Health Board positively positioning product on formulary
  • Relevant database of key customers across all accounts
  • 82% coverage of cross functional Payer/HCP target list spanning 30 CCGs
  • Delivery of 191 medicines management contacts
  • 101 hospital pharmacy contacts during project duration
Download the full file to see the accompanying data and graphs.

For more information contact OUTiCO at outico.com

Downloads

  OUTiCO Launch case study
PDF File: 864.3 KB

21st September 2017

Downloads

  OUTiCO Launch case study
PDF File: 864.3 KB

Share

Tags

Company Details

OUTiCO

0330 223 0300

Contact Website

Address:
5 Kelso Place
Upper Bristol Road
Bath
BA1 3AU
United Kingdom

Latest content on this profile

NHS Long Term Plan - Digital is firmly on the agenda. Are you ready?
The message is clear. To keep pace with the NHS, pharma and healthcare companies must act now and refine their digital strategy to meet the needs of a transforming NHS.
OUTiCO
What Pharma can learn from B2B digital trends
It’s no longer an option to use digital channels to reach customers – it’s essential. And, pharma is no different.
OUTiCO
The value of building a multi-channel business
We often talk about multi-channel in terms of our sales model, but multi-channel has a whole host of benefits when applied to running a business too.
OUTiCO
OUTiCO win Best in UK Pharmaceutical Outsourcing award
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months.
OUTiCO
OUTiCO Ltd awarded Best in Pharmaceutical Outsourcing - UK, in the Healthcare and Life Sciences Awards 2018
The Corporate LiveWire Healthcare and Life Sciences Awards celebrate global companies and individuals who have excelled over the past 12 months.
OUTiCO
Who says remote sales can't be personal?
How can pharma companies evolve, and exploit the remote selling opportunities, without losing the personal touch?
OUTiCO