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COUCH.




WE ARE COUCH 
– a full service medical communications agency. As an esteemed partner to pharmaceutical, healthcare and lifestyle industries, we aim to help make a real difference to patients’ lives by inspiring audiences, inspiring change and thinking beyond.

With traditional marketing ignored and customer engagement dwindling, we’re here to inspire change in medical communications. Through strategic thinking, engaging creative, and a focus on audience behaviour, we help to develop brands that understand the market, its customers and end users – and connect with them in thoughtful, relevant and effective ways. Ultimately, we’re here to help you create a better healthcare experience for healthcare professionals and patients alike.

Please feel free to visit our website for further information http://www.wearecouch.com/


Areas of Expertise

STRATEGIC PLANNING  
What to do and, often more importantly, what not to do. We can help you map out a prosperous future for your brand.    

SCIENTIFIC PUBLICATIONS  
Hard science doesn’t have to mean impenetrable writing. We strive to make even the most technically demanding content soar.    

EXPERT ENGAGEMENT  
It’s not always what you know, but who you know. We instigate and develop collaborations that enrich our work and strengthen your brand.    
PATIENT OUTREACH  
The patient is at the heart of everything. Engaging, understanding and ultimately benefiting patients drives much of what we do.    

EDUCATIONAL MATERIALS  
Education isn’t a dirty word, nor is it something we devalue. We pour as much care and creativity into our slide kits as we do a launch campaign.    

EVENTS AND CONGRESSES  
Picture the last memorable stand you saw at congress or the most inspiring event you’ve ever attended. We like to do stuff like that.

Clients

We are very proud and excited to be working with: 
  • Quintiles
  • Bristol-Myers Squibb
  • Shire
  • Thermo Scientific
  • MSD

Team

Medical Communications Agency
Ash Rishi
Co-Founder and Joint CEO
ash@wearecouch.com
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Press Releases

COUCH continues to evolve with new identity and consolidated offerings
Manchester-based medical communications agency, COUCH, celebrates its second birthday with an exciting brand relaunch and two new global clients.
COUCH relocates to Manchester
Healthcare communications and customer experience agency COUCH has relocated from London to Manchester due to business expansion.
COUCH launches new pharma and healthcare training and capabilities development service
South London based, COUCH announced today that it has launched a new training and capabilities development service for pharmaceutical and healthcare organisations.

White Papers and Resources

How to find pharma content that inspires your audience
Getting your customers’ attention begins with presenting pharma content that speaks to their needs and wants effectively.
Dissecting adherence to personalise patient support
Across the healthcare and pharmaceutical industries, the initiatives to better understand the patient journey and lower healthcare costs have been growing in magnitude. One solution that has repeatedly been raised is improving medical adherence among patients.
Pharma as change champions
By responding to behaviour change in customers, pharma brands can improve society from local health economies to a global scale.
Pharma Customer experience: The KNOW-LIKE-TRUST factor
The pharma customer experience doesn’t begin with the goods and services you provide, but rather with what you are in the customer’s mind.
Influencing behaviour change: Looking beyond market research
These strategies will give you the insight you need to influence behaviour change by creating a meaningful pharma customer journey.
How creating personas improves the pharma customer journey
An effective pharma customer journey depends on developing sound customer personas to target directly.
Delivering on what matters to patients
Patients are assets to the solution-making process, but to leverage their ... need to be ready to listen and observe what matters to patients.
Why we need to bring empathy back into medcomms
Medical communications requires you to bring more empathy to your communications
The role of pharma in cancer survivorship
By supporting World Cancer Day 2017, the pharma and life sciences industry can demonstrate patient centricity, exploring ways to deepen involvement in long term care.
Medical Communications 2017: Patient Co-Design
Find out how to use co-design/co-creation to ensure patients, HCPs and pharma brands are all given a voice
Issue 4: SPOTLIGHT ON… Medical Communications in 2017
Make 2017 the year to be heard!
Shining our spotlight on… the patient
The second issue of our new SPOTLIGHT ON series is live! In this issue, we discuss the role of patient insights and what impact it has on improving patient outcomes
Building understanding: A day in the life of a GP
Understanding what GPs deal with daily will help you to formulate an effective HCP engagement strategy that works for them
Revisiting Instagram for pharma
In pharma, Instagram usage is increasing because it offers so many benefits to engage with patients and HCPs
KOL engagement: Blending accessibility with reliability
KOLs and healthcare professionals these days are much more likely to be digital natives, so KOL and HCP engagement should include a blend of visibility and quality content.
WHITE PAPER: Influencing behaviour change - It's time for personalisation
Discover how a more personal approach can influence behaviour change
How to access and engage with HCPs effectively
HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access, to reach the target audience
WHITE PAPER: How to engage with HCPs more effectively
Shrinking budgets and limitations on the time HCPs can spend with sales reps is making traditional engagement methods more and more ineffective. So, in order to reach the unreachable, pharma needs to find new ways to engage with HCPs…
Why the pharma customer journey starts with content
Creating content enables you to build trust and relationships, on which the pharma customer journey is largely based.
Engaging content is all about emotion
Instil your healthcare content marketing with enough emotion to move your prospects to take action.
5 steps to a smart key opinion leader (KOL) strategy
For a pharmaceutical company, the backing of a key opinion leader (KOL) is essential to give their products any kind of reputability. The best course of any action to build support for your products, is to connect and build relationships with KOLs, who are typically the most published and respected healthcare professionals in their chosen fields.
Sense and sense of efficacy: A brand manager's story
Read how Brand Manger Emma Woodruff quickly discovered that unless you’re using the right language and channels to get your key messages to the right people, at the right time, all the hard work you’ve invested into the brand can be quickly undone…
How to conduct a pharma content audit
A pharma content audit is essential for identifying whether your site delivers comprehensive, valuable information for the purpose of meeting the needs of your content marketing efforts.
Mapping content strategies to pharma lifecycle management
In these tough economic times, we should be ramping up our pharma lifecycle management (LCM) strategies. These are well-established strategies for managing and extending the commercial value of products. So where exactly do content strategies sit in LCM and how can you map content to the lifecycle?
Recently launched: Spotlight on… the pharma customer experience e-zine
Spotlight On… is the industry’s newest magazine, designed to provide you with interesting insights, tantalising topics of discussion, and to be your new go-to resource. In the first edition, we’re shining our spotlight on the pharma customer experience.
For #Medcomms Day, here is the COUCH story
In honour of #Medcomms Day 2016, taking place today 8 June 2016, we thought we would share you a story about us at COUCH. As a small but ambitious medical communications agency, we always need to approach challenges in new, fresh and exciting ways... so we are often flexing our muscles in a different way.
Using storytelling as a medium for HCP engagement
Use storytelling as a way to create HCP engagement by targeting the hopes and dreams of a local health economy.
Diary of a diabetic chocoholic: A patient's story
Take a sneak peek into the diary of our very own diabetic chocoholic and discover what it really feels like to live day-in day-out with a chronic illness, and how we could be doing more to help…
How to get management buy-in for content marketing
Pharma content marketing is still fairly new in the scheme of things for the pharma industry. In the conservative and traditional pharma industry that’s fraught with regulations, getting management buy-in to adopt it can be challenging.
White paper download: Creating a pharma content strategy
Download our Content Marketing for Pharma White Paper today and start creating content that attracts, captures and engages your consumers.
How to develop an effective content strategy
Healthcare professionals (HCPs), payers and patients are all using internet as a means of engagement, and one way of optimising this digital engagement is through effective content.
A dame to prescribe for: An HCPs story
You’re about to read what happened when one sales rep met a doctor who gave her the best advice any rep could ask for: How to make HCPs interested in what they’re selling.
How to build a trusted brand through pharma content marketing
Trust is important. In fact, it’s vital if you’re to succeed in the modern business environment. Without it, your audience has no reason to be loyal to your brand over anyone else’s.
Why measuring emotion is vital for the pharma customer experience
Emotion is an important storytelling tool – the contribution of emotional factors in making a decision about a brand is as much as 85%, and pays a greater role than functional factors. To this end, we assert that measuring emotion is vital for the pharma customer experience.
Stronger HCP engagement required?
Only 15% of current pharma marketing activity is digital, this suggests there is a risk that digital can be seen as 'box ticking' with no tangible connection to the needs of HCPs.
Generating patient insights using co-design
Co-designing is an approach to improving patient-centric care. It is based on story-gathering with patients, staff and carers, and focuses on providing a better understanding of the patient journey.
What is a patient-centric brand anyway?
It’s hard to believe that in our industry, there have been ongoing rumblings about patient-centricity for years now. Sure, there are some great companies who have worked hard to bring patients into brand planning, some have managed this very successfully. However, if we are honest, there is still too many that lack insight into what makes a brand truly patient-centric.
Increasing patient engagement through storytelling
Patient engagement in healthcare has long been considered the ‘holy grail’; it supports the successful adoption of medication by both payers and patients.
Powering behaviour change with human insights
Understanding human behaviour is a powerful underlying principle that we, as marketers, need to understand to improve patient outcomes. Human insights should be the cornerstone of any communication strategy....
White paper download: Increase reach and engagement with multichannel marketing
Download our white paper "Multichannel marketing for pharma" to learn how to implement MCM strategies effectively.
White paper download: Healthy brand storytelling
Download our storytelling for pharma white paper to see how you can use stories to educate, inspire and truly connect with your audience.
White paper download: Creating experiences to improve patient outcomes
Download our white paper "Creating experiences to improve patient outcomes" to learn the steps to building an effective customer experience strategy.
White paper download: Designing person-centered care for the patient journey
To discover how you can benefit from a more person-centered approach, download our white paper
White paper download: Creating a patient-led brand strategy
Download our Patient-led Strategy for Pharma White Paper and we’ll show you, step-by-step, how you can create an effective, patient-centered brand here.

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Testimonials

COUCH are pleasure to work with. They have provided exceptional customer service and have over delivered on expectations consistently - Training Manager, Shire

Katie’s style is very relaxed but the courses she runs are really well thought out and planned so you have the benefit of structure with the opportunity for debate. Katie’s knowledge is outstanding and she is happy to share it. - Digital Lead, Unilever

Ash is a highly personable healthcare executive with a very detailed knowledge of the pharma industry especially in the digital engagement sphere.  
He has extremely creative ideas in the multi-media approach to meet the needs of pharma brands. Having worked with Ash, I highly endorse his skills, creativity and outstanding work from concept, to final implementation and output. - Communication Manager, MSD 

Company Details

COUCH.

+44 (0) 161 818 8399

Contact Website

Address:
4th Floor, Churchgate House
56, Oxford Street
Manchester
M1 6EU
United Kingdom

Latest content on this profile

How to find pharma content that inspires your audience
Getting your customers’ attention begins with presenting pharma content that speaks to their needs and wants effectively.
COUCH.
What are you doing to maximise HCP engagement?
HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access. What are you doing to maximise HCP engagement?
COUCH.
Dissecting adherence to personalise patient support
Across the healthcare and pharmaceutical industries, the initiatives to better understand the patient journey and lower healthcare costs have been growing in magnitude. One solution that has repeatedly been raised is improving medical adherence among patients.
COUCH.
Pharma as change champions
By responding to behaviour change in customers, pharma brands can improve society from local health economies to a global scale.
COUCH.
Pharma Customer experience: The KNOW-LIKE-TRUST factor
The pharma customer experience doesn’t begin with the goods and services you provide, but rather with what you are in the customer’s mind.
COUCH.
Influencing behaviour change: Looking beyond market research
These strategies will give you the insight you need to influence behaviour change by creating a meaningful pharma customer journey.
COUCH.