Please login to the form below

COUCH continues to evolve with new identity and consolidated offerings

Manchester-based medical communications agency, COUCH, celebrates its second birthday with an exciting brand relaunch and two new global clients.

Since opening their doors in September 2013, COUCH have worked tirelessly to provide a service of value to the pharmaceutical and healthcare industry. Now, two years after launching COUCH, co-owners Ash and Katie Rishi have consolidated their offerings based on the needs of the industry, created a new identity and a new website which can be visited here:

Managing Director, Ash Rishi, explains, “We are a full service medical communications agency with a focus on changing behaviour. With healthcare rapidly evolving, we needed to advance our offerings to meet the changing needs of the industry. To do this we have carefully selected a really strong team to deliver integrated medical communications that continues to outstrip the expectations of our clients.”

By focusing on audience behaviour and improving outcomes, COUCH has supported communications for leading biopharma companies over the last 24 months. This approach has been instrumental in COUCH winning two new global clients in 2015 alone.

Advocates of continuous improvement, COUCH has evolved too, undergoing a rebrand that reflects their creativity and drive. Today, their talented and growing team is as passionate about inspiring change in the industry as they ever were.

Katie Rishi, Managing Director continues “Our job is to maximise the potential of pharma brands by getting them to connect with their audience again. In doing this, we hope to be able to make a real difference to not only the industry, but to patient lives too and this is reflected in our new brand feel and also our mission statement”.

COUCH specialises in medical education, publication planning, KOL advocacy, marketing communications, behaviour change and integrated PR, medical communications and marketing strategy.

- ENDS -

- a full service medical communications agency. As an esteemed partner to pharmaceutical, healthcare and lifestyle industries, we aim to help make a real difference to patients’ lives by inspiring audiences, inspiring change and thinking beyond.
With traditional marketing ignored and customer engagement dwindling, we’re here to inspire change in medical communications. Through strategic thinking, engaging creative, and a focus on audience behaviour, we help to develop brands that understand the market, its customers and end users – and connect with them in thoughtful, relevant and effective ways. Ultimately, we’re here to help you create a better healthcare experience for healthcare professionals and patients alike. For more information on COUCH’s services and expertise, visit

8th September 2015



Company Details


+44 (0) 161 818 8399

Contact Website

4th Floor, Churchgate House
56, Oxford Street
M1 6EU
United Kingdom

Latest content on this profile

How health behaviours and clinical outcomes are related
When HCPs understand patient activation levels they can actively guide patients towards more confident self-management of diverse health concerns.
How to design digital health behaviour change initiatives
Effecting digital health behaviour change is a challenging arena for pharma. Here's how and why a multidisciplinary research approach increases engagement
Why pharma content marketing campaigns should be agile
Agile pharma content marketing is simply about responding to customer needs, rather than your own whims.
The three steps of persona mapping
This blog gives a breakdown of the key stages of persona mapping for pharma marketing campaigns.
Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign
If pharma is to truly engage with patients and the wider world, it must embrace the innovation of crowdsourcing – and reap the benefits of doing so.
Where is health behaviour change heading?
Cures rely on patient adherence to succeed, and health behaviour change in any non-compliant patient is essential, this post explores where health behaviour change is heading.