Please login to the form below

COUCH launches new pharma and healthcare training and capabilities development service

South London based, COUCH announced today that it has launched a new training and capabilities development service for pharmaceutical and healthcare organisations.

South London based, COUCH announced today that it has launched a new training and capabilities development service for pharmaceutical and healthcare organisations.  

The integrated digital marketing and creative communications agency has merged with training company Cetas Kinetic to provide a dedicated team to support the specialist training needs this industry requires.

Co-Founder, Ash Rishi explains “We have always worked to support the development needs of our clients, however, bringing onboard Cetas Kinetic means that we have a dedicated team of people on hand to meet all our clients capabilities and development needs. We have seen a sharp increase in requests from clients, particularly around developing digital understanding and capabilities across the workforce, and adding this new service gives us the opportunity to provide a holistic offering to our clients.”

Bringing technology to training and capabilities development

Adding Cetas Kinetic, to COUCH, who have worked with top 10 pharma brings with it a wealth of experience of working with both healthcare and pharma companies. This has meant that the new service not only provides training and capabilities development opportunities, but it is also able to advise organisations on implementing new technologies such as virtual training platforms and mobile learning. Technology today enables flexibility for the workplace; meaning staff can access development opportunities even if they aren’t sitting in a classroom.  

New service, new website

To officially launch this new service, COUCH has launched a new website, bringing together information about both its integrated digital marketing and creative healthcare communication services, and its new training and capabilities development services. There is also an opportunity to meet some of the team on the new look site.      

An integrated future
Co-Founder, Katie Rishi further enthused ‘We cannot wait to start working with more clients that cross over from one service to another. We know that there is often a need to implement an integrated digital marketing plan, but now we get to develop teams so they are not left wondering what to do with it once we have built it and left.”

To learn more about this story, please contact  
Ash Rishi
020 3714 4449

12th May 2014


Company Details


+44 (0) 161 818 8399

Contact Website

4th Floor, Churchgate House
56, Oxford Street
M1 6EU
United Kingdom

Latest content on this profile

We need to be better for mental health sufferers
In support of World Mental Health Day, Manchester-based health communications agency, COUCH, is calling out for the industry to do more and to be better for those who need help in this area.
Improving medication adherence by increasing health literacy
Health literacy and therapy adherence are interlinked. Improving health literacy involves removing barriers that prevent patients’ medical understanding.
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives.
Health knowledge: Why is it so important?
Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks.
COUCH study finds almost half of patients skip medication
Young people and less educated among those with less understanding of their health condition, according to UK-wide survey
Does a lack of understanding of human behaviour affect healthcare?
Only by synthesising research across multiple disciplines can we truly understand how to effect patient behaviour change