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A dame to prescribe for: An HCPs story

You’re about to read what happened when one sales rep met a doctor who gave her the best advice any rep could ask for: How to make HCPs interested in what they’re selling.

“He’s a hard-boiled senior consultant who fights for every patient on his ward. She’s a pharmaceutical sales rep that will stop at nothing to get her drug on the formulary. Put them together, and sparks will fly. But can she be trusted? Or will our hero, so used to giving the medicine, find himself swallowing the bitter pill of betrayal?”

Read the full story here:

22nd April 2016



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