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White paper download: Creating a patient-led brand strategy

Download our Patient-led Strategy for Pharma White Paper and we’ll show you, step-by-step, how you can create an effective, patient-centered brand here.

To survive in an increasingly competitive marketplace, biopharma companies need to create strong, patient-centric brands that differentiate themselves from their competitors and convince the payer, physician and patient of their value. 

With healthcare decisions made on both rational and emotional factors, it’s important to develop a brand that engages with customers and patients on an emotional level. Creating a brand that’s attractive to patients, perceived as unique and can prove value, could be the difference between customers choosing your brand over your competitors’.

A successful brand strategy needs to establish brand equity and protect its products against generics by building loyalty and trust amongst customers and patients. This, in turn, can generate an increase in both sales and market share.

Download our Patient-led Strategy for Pharma White Paper and we’ll show you, step-by-step, how you can create an effective, patient-centered brand.  

Download now for guidance on:

  • How to create strong brand equity
  • Learn the four key phases in developing a patient-centered brand
  • Promoting your brand to payers and healthcare professionals
Visit http://special.wearecouch.com/brand-strategy-pharma for more



10th September 2015

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COUCH.

+44 (0) 161 818 8399

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Address:
4th Floor, Churchgate House
56, Oxford Street
Manchester
M1 6EU
United Kingdom

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