Please login to the form below

Increasing patient engagement through storytelling

Patient engagement in healthcare has long been considered the ‘holy grail’; it supports the successful adoption of medication by both payers and patients.

Patient engagement plays a vital role in patient adherence, which is crucial for improving outcomes and reducing the burden faced by healthcare systems due to the readmission of non-adherent patients. Fundamentally, engaged patients are active participants in their own health, leading to more empowered decision-making. 

Far more than just a trendy buzzword, ‘engagement’ has not only flourished into one of the leading healthcare topics for speakers, commentators and journalist alike, but it also lends itself to multiple meanings. The term is used across a wide range of constituents and agendas, from digital, customer experience and also down to database systems. 

But what role does pharma have in improving patient engagement, despite compliance hurdles? 

We know that patients who are actively involved in their healthcare are significantly more likely to practice positive health behaviours, resulting in better health outcomes. Research shows that patient engagement delivers dramatic impact, including:

  • 40% reduction in emergency room consultations
  • 20% to 35% reduction in hospital admissions
  • 86% patient satisfaction
To read the full blog post visit:, alternatively you can download the PDF from the download section of this page. 


  The power of storytelling
PDF File: 886.1 KB

23rd November 2015


  The power of storytelling
PDF File: 886.1 KB



Company Details


+44 (0) 161 818 8399

Contact Website

4th Floor, Churchgate House
56, Oxford Street
M1 6EU
United Kingdom

Latest content on this profile

How health behaviours and clinical outcomes are related
When HCPs understand patient activation levels they can actively guide patients towards more confident self-management of diverse health concerns.
How to design digital health behaviour change initiatives
Effecting digital health behaviour change is a challenging arena for pharma. Here's how and why a multidisciplinary research approach increases engagement
Why pharma content marketing campaigns should be agile
Agile pharma content marketing is simply about responding to customer needs, rather than your own whims.
The three steps of persona mapping
This blog gives a breakdown of the key stages of persona mapping for pharma marketing campaigns.
Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign
If pharma is to truly engage with patients and the wider world, it must embrace the innovation of crowdsourcing – and reap the benefits of doing so.
Where is health behaviour change heading?
Cures rely on patient adherence to succeed, and health behaviour change in any non-compliant patient is essential, this post explores where health behaviour change is heading.