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Issue 4: SPOTLIGHT ON… Medical Communications in 2017

Make 2017 the year to be heard!

Spotlight On... is back for 2017 with a lot to say!  

Which fits nicely with the topic we’ve chosen for our first edition for 2017: the importance of giving everyone – patients, HCPs and pharma – a voice.  

Not only do we discuss why it’s so important, but we also tackle, in depth, all the ways we can achieve this.   In this issue we discuss:

  • How to use co-design/co-creation to ensure patients, HCPs and pharma brands are all given a voice
  • How to strengthen your engagement strategy by using ‘personas’ to target HCPs and patients in the real world
  • The four key aspects of patient behaviour you need to understand in order to change it
  • How data and personas can help you execute a more personalised experience
  • How to ensure your information and content is crystal clear, and why it’s vital to do so  

Read Spotlight On… online ( or download for free now.


  Medical Communications in 2017
PDF File: 1004.3 KB

19th January 2017


  Medical Communications in 2017
PDF File: 1004.3 KB



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