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Sense and sense of efficacy: A brand manager's story

Read how Brand Manger Emma Woodruff quickly discovered that unless you’re using the right language and channels to get your key messages to the right people, at the right time, all the hard work you’ve invested into the brand can be quickly undone…

"Emma Woodruff is clever and successful, but may overestimate her ability to launch a new brand. Armed with the wise council of her colleague Mr Knightley, can she overcome the trappings of hubris and tradition to stand out in an increasingly competitive market?"

Read the full story here:

6th July 2016



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