Please login to the form below

Sense and sense of efficacy: A brand manager's story

Read how Brand Manger Emma Woodruff quickly discovered that unless you’re using the right language and channels to get your key messages to the right people, at the right time, all the hard work you’ve invested into the brand can be quickly undone…

"Emma Woodruff is clever and successful, but may overestimate her ability to launch a new brand. Armed with the wise council of her colleague Mr Knightley, can she overcome the trappings of hubris and tradition to stand out in an increasingly competitive market?"

Read the full story here: http://www.wearecouch.com/blog/pharma-brand-manager-story


6th July 2016

Share

Tags

Company Details

COUCH.

+44 (0) 161 818 8399

Contact Website

Address:
4th Floor, Churchgate House
56, Oxford Street
Manchester
M1 6EU
United Kingdom

Latest content on this profile

We need to be better for mental health sufferers
In support of World Mental Health Day, Manchester-based health communications agency, COUCH, is calling out for the industry to do more and to be better for those who need help in this area.
COUCH.
Improving medication adherence by increasing health literacy
Health literacy and therapy adherence are interlinked. Improving health literacy involves removing barriers that prevent patients’ medical understanding.
COUCH.
What pharma marketers can learn from behavioural science
Pharma behavioural science and traditional emotional marketing create a powerful mix of techniques that have impact on real lives.
COUCH.
Health knowledge: Why is it so important?
Health knowledge plays an important role in population health, but by itself is rarely enough to prompt a change in the behaviours that cause the risks.
COUCH.
COUCH study finds almost half of patients skip medication
Young people and less educated among those with less understanding of their health condition, according to UK-wide survey
COUCH.
Does a lack of understanding of human behaviour affect healthcare?
Only by synthesising research across multiple disciplines can we truly understand how to effect patient behaviour change
COUCH.