We discuss the role of patient insights
and what impact it has on improving patient outcomes, and highlight new ways pharma
can engage with patients.
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Spotlight On... http://www.wearecouch.com/blog/generating-patient-insights
Across the healthcare and pharmaceutical industries, the initiatives to better understand the patient journey and lower healthcare costs have been growing in magnitude. One solution that has repeatedly been raised is improving medical adherence among patients. COUCH.