Please login to the form below

White paper download: Designing person-centered care for the patient journey

To discover how you can benefit from a more person-centered approach, download our white paper

People are becoming better educated about their own health conditions, and are playing an ever-increasing role in their own healthcare management.

With this in mind, interactions need to be developed with a thorough understanding of the patient journey at every stage, from first awareness of a condition, through diagnosis and treatment decisions, to ongoing management, including adherence to medications. 

To get closer to the needs and emotions of the patient, pathway co-design can provide the ‘human’ element of care that will build a strong foundation for patient support, as well as creating an opportunity to gather new insights around health services.

By understanding the “patient journey” you can carve out channels for patient engagement and learn more about the patient story on a level that has never seen before.

Download now to learn:
  • The steps to understanding the patient journey
  • How to get closer to the needs of the patient
  • Using co-design to to provide effective patient support
  • Using stories to get closer to the patient
Visit for more

22nd September 2015



Company Details


+44 (0) 161 818 8399

Contact Website

4th Floor, Churchgate House
56, Oxford Street
M1 6EU
United Kingdom

Latest content on this profile

Why pharma content marketing campaigns should be agile
Agile pharma content marketing is simply about responding to customer needs, rather than your own whims.
The three steps of persona mapping
This blog gives a breakdown of the key stages of persona mapping for pharma marketing campaigns.
Crowdsourcing innovation: Learnings from Pfizer’s Get Old campaign
If pharma is to truly engage with patients and the wider world, it must embrace the innovation of crowdsourcing – and reap the benefits of doing so.
Where is health behaviour change heading?
Cures rely on patient adherence to succeed, and health behaviour change in any non-compliant patient is essential, this post explores where health behaviour change is heading.
The pharma rising star and what they mean for your KOL strategy
Rising stars are the KOLs of this future. They must be considered for any effective KOL strategy. This post expands.
What does social media listening actually tell us?
There is a wealth of wisdom to be garnered from listening and pharma social media teams should be encouraged to undertake the exercise.