Please login to the form below

White paper download: Designing person-centered care for the patient journey

To discover how you can benefit from a more person-centered approach, download our white paper

People are becoming better educated about their own health conditions, and are playing an ever-increasing role in their own healthcare management.

With this in mind, interactions need to be developed with a thorough understanding of the patient journey at every stage, from first awareness of a condition, through diagnosis and treatment decisions, to ongoing management, including adherence to medications. 

To get closer to the needs and emotions of the patient, pathway co-design can provide the ‘human’ element of care that will build a strong foundation for patient support, as well as creating an opportunity to gather new insights around health services.

By understanding the “patient journey” you can carve out channels for patient engagement and learn more about the patient story on a level that has never seen before.

Download now to learn:
  • The steps to understanding the patient journey
  • How to get closer to the needs of the patient
  • Using co-design to to provide effective patient support
  • Using stories to get closer to the patient
Visit for more

22nd September 2015



Company Details


+44 (0) 161 818 8399

Contact Website

4th Floor, Churchgate House
56, Oxford Street
M1 6EU
United Kingdom

Latest content on this profile

5 health behavioural factors to incorporate in your marketing
Achieve real health behaviour change by including these elements in your pharmaceutical marketing.
How technology can help influence health behaviour change
Discover how you can improve treatment by influencing behaviour change in pharma patients using technology as a tool.
Patients: the essential ingredient in drug research
Increased patient involvement can make the difference between getting a treatment accepted or rejected by the target market.
Health behaviour change: Getting patients to accept treatment
Discover how to influence behaviour change in patients to get them to accept the treatment they need.
Digital storytelling means building the story around data
The value of digital storytelling in pharma lies in its ability to convert facts and figures into compelling content for patients and HCPs.
Issue 3: SPOTLIGHT ON… Content Marketing
For the 3rd edition we’re focussing on one of our favourite topics, and one we are really passionate about – content marketing.