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Leveraging Consumer Insights & Innovative Technologies to Disrupt Healthcare Engagement

Brent Walker, Senior Vice President of Marketing and Analytics, Patient Bond, dives into the world of psychometrics. We explore the roles of AI and machine learning in extracting psychometric insights, how psychometric segmentation can be used to guide healthcare marketing campaigns, and the controversies around using these kinds of data for marketing purposes.


4th February 2021

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Impetus Digital

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Impetus Digital
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Toronto
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M5J 2N8
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