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Leveraging Consumer Insights & Innovative Technologies to Disrupt Healthcare Engagement

In the latest episode of Impetus Digital's Fireside Chat, Brent Walker, Senior Vice President of Marketing and Analytics at PatientBond, joins Natalie Yeadon, Co-founder & CEO of Impetus Digital. Among many other things, they discuss how psychometric segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychometric insights, and the controversies around using these kinds of data for marketing purposes.


4th February 2021

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Impetus Digital

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Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada

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