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Leveraging Consumer Insights & Innovative Technologies to Disrupt Healthcare Engagement
In the latest episode of Impetus Digital's Fireside Chat, Brent Walker, Senior Vice President of Marketing and Analytics at PatientBond, joins Natalie Yeadon, Co-founder & CEO of Impetus Digital. Among many other things, they discuss how psychometric segmentation can be used to guide healthcare marketing campaigns, the role of artificial intelligence and machine learning in extracting psychometric insights, and the controversies around using these kinds of data for marketing purposes.
Company Details
Impetus Digital
Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada
Latest content on this profile
- Looking back at the year when everything changed
- COVID-19 has impacted every aspect of our lives, from the way we shop for groceries to the way we conduct work and interact with healthcare providers and our families.
Impetus Digital
- Live Webinar: Alternative Approaches to Personalized Medicine in Oncology
- Fireside Chat with Laura Towart, Founder & CEO of My Personal Therapeutics
Impetus Digital
- PRESS RELEASE: IMPETUS DIGITAL LAUNCHES INSITE EVENT™
- Impetus Digital launches InSite Event™ - the most comprehensive virtual event platform for life science companies, delivered with white glove service
Impetus Digital
- Risk Management, Ethics, and Compliance Considerations in the New Normal
- In the latest episode of Impetus Digital‘s Fireside Chat, I sit down with Myriam Prescott, Head of Ethics, Risks and Compliance – Oncology, Novartis Canada. We dissect the importance of effective patient engagement and strong compliance & monitoring programs. We also dive into the legal and ethical considerations around novel digital technologies, patient data ownership, remote trials, and much more.
Impetus Digital
- A Deep-Dive into the COVID-19 Pandemic and its Secondary Effects
- In the latest episode of Impetus Digital's Fireside Chat, I sit down with Dr. Farah Fourcand, Author of Pandemic Manifesto, as she shares her experience working on the frontlines of the COVID-19 pandemic. She also dives into the psychological impact of COVID-19, lessons learned from the pandemic so far, the unanswered questions surrounding this novel virus, and much more.
Impetus Digital
- Live Webinar: Reimagining Healthcare Using Mobile Health Technologies
- Fireside Chat with Kim Shah, CEO of KnowYourMeds
Impetus Digital
