Please login to the form below

Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients

In the latest episode of Impetus Digital's Fireside Chat, I talk with Sandra Graham-Mason, Director of Marketing at Regeneron Pharmaceuticals. Sandra has extensive experience working in physician, patient, and brand strategy; product marketing; digital; and KOL engagement. We discuss a variety of topics, from the impact of COVID-19 on the way that Pharma teams interact with internal stakeholders and KOLs to the challenges it has brought for healthcare marketing and sales. We also dive into the lessons learned from Sandra’s work on patient education and advocacy, and much more.


22nd October 2020

Share

Tags

Company Details

Impetus Digital

Contact Website

Address:
Impetus Digital
WaterPark Place
20 Bay Street, 11th Floor
Toronto
Ontario
M5J 2N8
Canada

Latest content on this profile

Live Webinar: Impact of the Pandemic on Medical & Scientific Affairs
Fireside Chat with Dr. Shurjeel Choudhri, SVP and Head, Medical and Scientific Affairs, at Bayer Canada
Impetus Digital
Live Webinar: Patient Partnerships: Challenges & Opportunities for Pharma
Fireside Chat with Durhane Wong-Rieger, President & CEO of the Canadian Organization for Rare Disorders
Impetus Digital
Live Webinar: Effects of the Pandemic on Evidence Generation & Scientific Exchange
Fireside Chat with Farah Husein, Director, Evidence Generation, Canadian Centre of Excellence, at Takeda
Impetus Digital
Live Webinar: Strategies to Launch and Commercialize Healthcare Innovations
Fireside Chat with Dr. Roxie Mooney, Healthcare Commercialization Strategist at Legacy DNA
Impetus Digital
Importance of Patient Advocacy in Improving Healthcare
In the latest episode of Impetus Digital's Fireside Chat, I am joined by Eva Villalba, Executive Director of Coalition Priorité Cancer au Québec. Among many other things, we discuss how the industry can help support people affected by cancer, the concept of “value-based healthcare,” and what needs to happen to make clinical trials truly patient-centric.
Impetus Digital
Improving Patient Care by Removing Barriers to Drug Accessibility
In the latest episode of Impetus Digital's Fireside Chat, I sit down with Alan Birch, Founder & President of Drug Access Canada. We discuss all things drug access and reimbursement, including the hurdles faced by patients and drug access navigators and whether digital technologies can be used to overcome these challenges.
Impetus Digital