Mature brands are becoming increasingly important to healthcare companies as the fragility of achieving successful launch with full access is exposed. Our latest White Paper takes a look at the challenges of marketing and reinvigorating these mature brands by analysing three PMEA award winners of the Brand Revitalisation category.
Please click on the link below to read our latest White Paper on Mature Brand Revitalisation and the strategies successful companies have employed to achieve results.
Uptake Strategies has extensive experience in working on revitalising and reinvigorating mature brands. Please contact us on info@uptakestrategies.com for any questions relating to this article or how Uptake Strategies can help your
brand and team.
Mature brands are becoming increasingly important to healthcare companies as the fragility of achieving successful launch with full access is exposed. Our latest White Paper takes a look at the challenges of marketing and reinvigorating these mature brands by analysing three PMEA award winners of the Brand Revitalisation category. Maturing Brands - Revitalisation through insight
The FDA & EMA approved a chart-topping number of new drugs in 2014. Read more in our White Paper about the responsibility this growing approval success will put on future launch teams and some of the key areas of focus which could make or break a brand. Drivers of 2014′s Soaring Drug Approvals
Assess your brand plan’s Healthcare Ethics Quotient and see how these questions can give your brand plan a new perspective and engage your internal teams and external customers. How ethical is your brand plan? Introducing the hEQ.
Stephanie Hall, Managing Director at Uptake Strategies, attended this year’s cross-industry UK Customer Experience Awards as a member of the judging panel for Business Transformation. UK Customer Experience Awards 2014 Highlights