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PragMedic Limited

Pragmedic Limited is the strategy advisory firm founded in 1998 by Professor Brian D Smith. He delivers most client projects himself and he designs and leads those that require multi-disciplinary teams. Brian has worked in the pharmaceutical and medical technology sectors since 1978, first as a research chemist then in an ascending series of marketing and strategy roles in large multinational firms. Since 1998, he has divided his time between research, writing and advising. We co-design each project with the client based on what they want to achieve and the specific context in which they operate.

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