Please login to the form below

Growing influence of pharmacists in the sale of Rx and OTC medicines

Find out how the changes within pharmacy have affected their influence over the sales of RX and OTC medicines in this whitepaper.
The growing influence of pharmacists

The recent changes in healthcare provision has had a huge impact on the role of pharmacists in RX and OTC sales. Pharmacists can now prescribe, deliver vaccinations and ensure medicine adherence through medicine reviews, which is increasingly putting them at the front of the buying cycle for RX medicines.

OTC medicines have long relied on pharmacists for brand recommendations and recent research has shown that consumers now rank this higher than that of GPs in importance when selecting the right medicine.

This whitepaper discusses the recent changes and the impact it has on the role of the pharmacist in the sales of RX and OTC medicines.

Find out how these changes could affect the sales of RX and OTC products in this whitepaper.

2nd March 2015

Share

Tags

Company Details

C+D

020 7921 8456

Contact Website

Address:
UBM EMEA
240 Blackfriars Road
London
SE1 8BF

Latest content on this profile

C+D Awards celebrate tenth year of showcasing the best of community pharmacy

C+D
Growing influence of pharmacists in the sale of Rx and OTC medicines
Find out how the changes within pharmacy have affected their influence over the sales of RX and OTC medicines in this whitepaper.
C+D