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White Papers and Resources

Please find below the latest White Papers provided by agencies and companies within the healthcare and pharmaceutical industry. These are provided by external comoanies and are not approved of, checked or edited by PMLiVE or PMGroup Worldwide Ltd.

Five things to know when engaging Gen Z patients

April 29, 2025 |  White Papers and Resources  |

Learn more about Gen Z: who they are, where they can be reached and how they like to be engaged and find Say’s five tips …

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Brought to you by  Say Communications 

Why Generic Pharma Companies Need a Comms Partner That Thinks & Works Like They Do

April 28, 2025 |  White Papers and Resources  |

Generics account for 81% of U.K. primary care prescriptions but just 28% of NHS medicines spending, delivering significant value under growing financial pressures. However, persistent …

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Brought to you by  Fox&Cat 

Why Pharma’s Digital PI Compliance Problem Needs a Cross-Functional Fix

April 24, 2025 |  White Papers and Resources  |

In many pharma teams, the responsibility for keeping prescribing information (PI) up to date online falls into a grey area. > Regulatory signs it off. …

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Brought to you by  Genetic Digital 

The Synergy of SEO and PR in Healthcare Communications

April 22, 2025 |  White Papers and Resources  |

SEO and PR are often seen as separate comms strategies but when used synergistically can help your campaign stand out among the noise. Find out …

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Brought to you by  Say Communications 

Beyond The Hype: What AI Really Means For Health Communications

April 11, 2025 |  White Papers and Resources  |

While AI is reshaping frontline healthcare at pace—spotting cancers, triaging patients, and summarising records—its uptake in health communications remains tentative. Agencies are experimenting behind the …

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Brought to you by  Fox&Cat 

How is generative AI transforming clinical trials?

April 10, 2025 |  White Papers and Resources  |

Discover how generative AI is revolutionising clinical trials, from enhancing patient recruitment to improving data analysis.

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Brought to you by  Cuttsy + Cuttsy 

From Noise to Impact: Why Simplicity Is The Health Communicator’s Most Powerful Tool

April 7, 2025 |  White Papers and Resources  |

Clear health communication has never been more critical, as shown by the 2025 surge in ADHD self-diagnoses in the UK, driven by misleading social media …

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Brought to you by  Fox&Cat 

What do people look for in gene therapy materials? Results from our survey of patients and relatives

April 2, 2025 |  White Papers and Resources  |

By Sam Fraser

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Brought to you by  Amiculum 

Content for all – how to connect with neurodiverse audiences

March 31, 2025 |  White Papers and Resources  |

Discover essential strategies for crafting inclusive and accessible written content tailored for neurodivergent readers.

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Brought to you by  Cuttsy + Cuttsy 

Web Design Strategies for Pharma & Life Sciences in 2025

March 21, 2025 |  White Papers and Resources  |

As we approach 2025, healthcare and life sciences SMEs face an increasingly digital world. A seamless, mobile-friendly website that harnesses AI-driven personalisation and intuitive design …

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Brought to you by  Genetic Digital 

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