Once the entries have been received and processed by PMGroup, anonymous copies of the two-page entry submissions will be delivered to the relevant judges in each category.
Each judge will review and score the entries based on the criteria specific to that category. It is important for entrants to realise that, at this stage, decisions will be based on the content of the written submission only. Judges will not have assess to supporting materials until the second round of judging at group judging days.
On 16th and 23rd May 2013 the judges meet in their groups to compare first round scores and discuss entries within their specific categories in detail. It is at this stage only that supporting materials will be available and taken into consideration. Following rigorous discussion, the judges select the finalists, make commendations (where appropriate) and identify the winners for their categories.
While scoring entries the judges will allocate marks according to the specific criteria defined for each category. Details of these can be found in the individual category descriptions.
The judging panels reserve the right to disqualify or move entries into alternative categories from those originally entered, if they deem it applicable. The organisers will advise you if this is the case.
The finalists will be announced on www.pmlive.com following each judging session and all entrants notified directly.
Gwenan White, UK Director of Communications, AbbVie
“As judges, our shared agenda and our aim, is to be objective and rigorous in the judging process and therefore to uphold the integrity and reputation of the Awards and ultimately that of the industry. My expectations for a process which is thorough, transparent and at times, challenging, have always been met and makes sure that all entries are respectfully reviewed against the clearly stated objectives for each category.”