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Excellence in Capability Development

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Winner

A Fresh Approach to Data Training for MSLs

by Takeda Pharmaceuticals Europe/ EUCAN with support from Ashfield Insight & Performance and Ashfield Healthcare Communications


Summary of work

To support the launch of a new product, a team of TPE medical science liaisons (MSLs) underwent conventional training on the product data and supporting evidence, followed by further standard training interventions. In-field observation and ongoing testing indicated that the team were not as confident with the company and competitor data as expected.

TPE partnered with AI&P and FK to take a novel approach to data training for the cross-country MSL team. A one-day programme was developed that took a fresh and immersive approach to the delegates’ training experience. Delegate feedback analysis following the workshop delivery clearly demonstrated that the new learning approach embedded scientific data at a deeper level, and that participants felt more confident and better prepared for calls with HCPs.

Judges' comments

This training programme for MSLs is creative and innovative in its approach to training, such as an escape room, theatre, speed dating. It has clear metrics, set from the beginning which are measured and well researched. The judges really liked the immersive experiential learning.


Finalists

Global Medical Affairs as CATALYSTs for Change - by AbbVie with support from Lucid Group

Marketing Capability Development - by Bayer Russia with support from Ashfield Insight & Performance

EMAcademy - by Excerpta Medica

Establishing Capabilities to Build Customer Commitment and Market Share - by Sanofi UK with support from Rubica Change & Analytics


Key dates

Entry deadline 27 August 2020
Extended entry deadline 3 September 2020*
*additional fee applies
Judging Day 1 October 2020
Company of the Year Interviews 22 October 2020
PMEA Event 25 November 2020