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Excellence in Creating Value Beyond the Pill

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Judging criteria

Below is where the judges will be focusing their scores. Write your entries accordingly.

Excellence in creating market and customer insight (10)

  • Demonstrate how you gained in-depth understanding of the value that might be created beyond the product in line with stakeholder needs.

Clarity and appropriateness of objectives (10)

  • Demonstrate how your objectives related to all stakeholders and reinforced each other.

Quality of strategy development based on insights (15)

  • Evidence of resource allocation decisions designed to create value
  • Evidence of choices not to allocate resources.

Quality of execution (10)

  • Evidence as to how methods and tactics were based on the strategy
  • Evidence as to how methods and tactics reinforced each other
  • Evidence of organisational changes made to support strategy execution
  • Evidence of working with other stakeholders to support strategy execution and identify new opportunities.

Quality of measurement and learning (10)

  • Demonstrate how metrics have been applied to measure outcomes
  • Evidence of knowledge gained that will inform and shape future decision-making.

Evidence of value creation (15)

  • Evidence of improved clinical outcomes
  • Evidence of improved health economic outcomes
  • Evidence of other improved outcomes.

This award recognises excellence in work, conducted by any organisation involved in any market, whose aim was to improve clinical outcomes and/or health economic value that addressed stakeholder needs by methods other than the pharmaceutical therapy. These include, but are not restricted to:

  • The use of technology to make the use of a pharmaceutical therapy more clinically or economically effective, or both
  • The use of technology and services that improve the patient/clinical experience
  • Approaches to improving compliance or use of the product that lead to better clinical or health economic value, or both
  • Supporting healthcare systems in the delivery of services in a way that that leads to better clinical or health economic value, or both
  • The development and delivery of services delivered by the company in a way that that leads to better clinical or health economic value, or both.

Entries are invited from any individual, team, service or organisation that has improved clinical outcomes and/or health economic value by methods other than a pharmaceutical therapy. Judges will be looking for evidence of impact, sustainability and innovation.

Work conducted in the two-year period from July 2016 to June 2018 will be eligible.


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