PMLiVE RSS Feed: Ad Lib blog RSS

Dig deep: turning emotion into action

Tue, 10 Jun 2014 00:01:24 +0100

Life's Reg Manser gives his take on three recent disease awareness campaigns for charities

Ads with bite

Thu, 07 Nov 2013 00:15:55 +0000

Jaw-dropping ads from around the world

Visceral vision

Thu, 19 Sep 2013 00:00:03 +0100

Branding ideas that hit a nerve

Simples

Thu, 22 Aug 2013 06:00:29 +0100

Simplicity lies at the heart of the three award-winning campaigns reviewed by Arron O'Hare in this latest Ad Lib

Know your audience

Thu, 25 Jul 2013 00:00:01 +0100

There’s a twist in this tale, as Andrew Durkan steps into the review chair…

Of hobbits and healthcare

Mon, 01 Jul 2013 06:00:24 +0100

New Zealand has gained repute for doing cool stuff in the film world, now native Kiwi David Anderson comes up with some of his gems in healthcare advertising

In my day son...

Tue, 04 Jun 2013 00:00:01 +0100

Tough talking from the Hennigs (Piotr and son Sam). Join the debate by commenting or voting for the three campaigns they have reviewed…

A will of iron

Thu, 02 May 2013 11:52:11 +0100

In Brett O’Connor and Matthew Macland’s view, campaigns are all too often about a gentle putt. Find out why they believe two campaigns fell short

I quit!

Wed, 03 Apr 2013 09:19:37 +0100

Harry Armfield asks whether these three campaigns can really be life changing?

That moment of clarity

Wed, 20 Mar 2013 14:31:58 +0000

Peter Henshaw reviews three memorable campaigns. What gives them the edge?

Hands up! It’s pharma advertising time

Thu, 28 Feb 2013 15:13:04 +0000

Ben Blackmore reckons a fresh approach is overdue…

The year of the snake

Mon, 07 Jan 2013 16:13:21 +0000

HAVAS Life London’s creative directors look at three campaigns and analyse what makes for strong creative thinking…

Loud and clear

Fri, 30 Nov 2012 12:05:14 +0000

Patrick Norrie asks whether communications ideas go far enough to capture interest and engage

Call to action: Hits and misses

Thu, 08 Nov 2012 09:00:07 +0000

Click onto the video links and PDFs – and find out which of these Sara Jones believes will get an audience past ‘go’…

Picture this: Photography and pharma advertising

Fri, 05 Oct 2012 11:52:09 +0100

Kevin Stokes flags up three campaigns that provide a perfect union of “mad creative, cool photography, and crazy CGI skills”