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  <title>UK’s NICE says Xarelto can be used in atrial fibrillation </title>
  <link>http://www.pmlive.com/pharma_news/uk_nice_xarelto_used_NHS_atrial_fibrillation_404703</link>
 <description><![CDATA[  Will compete with Boehringer’s Pradaxa in prevention of stroke  - 23/05/2012]]></description>
  <pubDate>Tue, 22 May 2012 16:13:05 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/uk_nice_xarelto_used_NHS_atrial_fibrillation_404703</guid>
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<item>
  <title>Transforming market research</title>
  <link>http://www.pmlive.com/pharma_news/transforming_market_research_397271</link>
 <description><![CDATA[ Market researchers must become internal consultants who dispense insight, not just analysis, if they are to survive  - 04/05/2012]]></description>
  <pubDate>Tue, 03 Apr 2012 10:31:51 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/transforming_market_research_397271</guid>
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<item>
  <title>Value demonstration of drugs</title>
  <link>http://www.pmlive.com/pharma_news/value_demonstration_397121</link>
 <description><![CDATA[ Early planning for evidence generation and communication is vital to show the worth of new drugs to payers  - 03/05/2012]]></description>
  <pubDate>Mon, 02 Apr 2012 16:02:36 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/value_demonstration_397121</guid>
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<item>
  <title>Personalised medicine is driving new techniques in market research</title>
  <link>http://www.pmlive.com/pharma_news/personalised_medicine_is_driving_new_techniques_399729</link>
 <description><![CDATA[ Market research innovation for orphan diseases and oncology markets paves the way for new High Tech Light Touch quantitative techniques  - 27/04/2012]]></description>
  <pubDate>Fri, 20 Apr 2012 15:42:24 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/personalised_medicine_is_driving_new_techniques_399729</guid>
</item>

 
<item>
  <title>Market research: Based on the evidence…</title>
  <link>http://www.pmlive.com/pharma_news/based_on_the_evidence_399682</link>
 <description><![CDATA[ Is research really helping marketing to be an evidence-based profession?  - 26/04/2012]]></description>
  <pubDate>Fri, 20 Apr 2012 12:09:35 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/based_on_the_evidence_399682</guid>
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<item>
  <title>Getting closer to the truth</title>
  <link>http://www.pmlive.com/pharma_news/getting_closer_to_the_truth_399578</link>
 <description><![CDATA[ In the words of David Ogilvy: “People don’t think how they feel, they don’t say what they think and they don’t do what they say.” So where does that leave market researchers?  - 26/04/2012]]></description>
  <pubDate>Fri, 20 Apr 2012 10:12:01 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/getting_closer_to_the_truth_399578</guid>
</item>

 
<item>
  <title>Using electronic health records in the UK</title>
  <link>http://www.pmlive.com/pharma_news/electronic_health_records_uk_396652</link>
 <description><![CDATA[ Getting NHS patients to manage their health online - 02/04/2012]]></description>
  <pubDate>Fri, 30 Mar 2012 16:55:03 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/electronic_health_records_uk_396652</guid>
</item>

 
<item>
  <title>The basics of digital advertising</title>
  <link>http://www.pmlive.com/pharma_news/the_basics_of_digital_advertising_396150</link>
 <description><![CDATA[ How to execute digital: A guide to the best ways pharma companies can make use of digital advertising - 30/03/2012]]></description>
  <pubDate>Tue, 27 Mar 2012 12:21:13 +0100</pubDate>
  <guid>http://www.pmlive.com/pharma_news/the_basics_of_digital_advertising_396150</guid>
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<item>
  <title>Time for change in global healthcare marketing</title>
  <link>http://www.pmlive.com/pharma_news/time_for_change_in_global_healthcare_marketing_390512</link>
 <description><![CDATA[ A rapidly changing healthcare environment  - 09/03/2012]]></description>
  <pubDate>Thu, 08 Mar 2012 09:56:19 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/time_for_change_in_global_healthcare_marketing_390512</guid>
</item>

 
<item>
  <title>Redefining value in healthcare communications</title>
  <link>http://www.pmlive.com/pharma_news/redefining_value_in_healthcare_communications_389713</link>
 <description><![CDATA[ The changing healthcare environment offers communicators the opportunity to devise intelligent and creative new strategies - 05/03/2012]]></description>
  <pubDate>Mon, 05 Mar 2012 06:36:15 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/redefining_value_in_healthcare_communications_389713</guid>
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