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		<item>
  <title>Changing the record</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/advertising/2010/september/features/august_2010</link>
 <description><![CDATA[ Harry Armfield, joint creative director of Lane Earl Cox (LEC), overcomes his instinctive Luddite leanings to embrace 'digitalology' - 01/09/2010]]></description>
  <pubDate>Fri, 06 Aug 2010 16:13:48 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/advertising/2010/september/features/august_2010</guid>
</item>

 
<item>
  <title>Conferring greatness</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/conferring_greatness</link>
 <description><![CDATA[ John Kershaw claims fixing the broken conference model will improve internal communication  - 24/08/2010]]></description>
  <pubDate>Wed, 11 Aug 2010 09:43:21 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/conferring_greatness</guid>
</item>

 
<item>
  <title>Know your limits</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/know_your_limits</link>
 <description><![CDATA[ A guide to ABPI compliance for online healthcare communications - 23/08/2010]]></description>
  <pubDate>Thu, 24 Jun 2010 17:25:24 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/know_your_limits</guid>
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<item>
  <title>Achieving remission</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/achieving_remission</link>
 <description><![CDATA[ An international media relations case study into a new treatment approach for rheumatoid arthritis

 - 19/08/2010]]></description>
  <pubDate>Fri, 25 Jun 2010 10:48:41 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/achieving_remission</guid>
</item>

 
<item>
  <title>Heroic solutions</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/heroic_solutions</link>
 <description><![CDATA[ Medical comics for paediatric patients are building value for reps and aiding patient education  - 17/08/2010]]></description>
  <pubDate>Tue, 10 Aug 2010 10:25:04 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/heroic_solutions</guid>
</item>

 
<item>
  <title>Tonic Life expands into Asia</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/news/tonic_life_expands_into_asia</link>
 <description><![CDATA[ 
 Tonic Life Communications has expanded into Asia with the launch of its Hong Kong office. Joanne Basford has been appointed managing director 
 - 10/08/2010]]></description>
  <pubDate>Tue, 10 Aug 2010 12:35:05 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/news/tonic_life_expands_into_asia</guid>
</item>

 
<item>
  <title>Natural allies</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/natural_allies</link>
 <description><![CDATA[ Why should pharma partner with patient groups? - 09/08/2010]]></description>
  <pubDate>Tue, 22 Jun 2010 17:26:14 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/features/natural_allies</guid>
</item>

 
<item>
  <title>Quintiles announces new European HQ</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/news/quintiles_announces_new_european_headquarters</link>
 <description><![CDATA[ Quintiles has announced that it is re-locating its European headquarters to Reading - 03/08/2010]]></description>
  <pubDate>Tue, 03 Aug 2010 12:10:32 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/august/news/quintiles_announces_new_european_headquarters</guid>
</item>

 
<item>
  <title>Back to basics</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/back_to_basics</link>
 <description><![CDATA[ Simon Cooper explains how to make an impact by adhering to a few simple principles - 03/08/2010]]></description>
  <pubDate>Wed, 14 Jul 2010 16:01:35 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/General/2010/august/features/back_to_basics</guid>
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<item>
  <title>Go with the flow</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/july/features/go_with_the_flow</link>
 <description><![CDATA[ A patient education case study looks at the blood clot awareness work of Lifeblood: The Thrombosis Charity - 29/07/2010]]></description>
  <pubDate>Fri, 25 Jun 2010 12:24:08 +0100</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/pr_and_med_ed/2010/july/features/go_with_the_flow</guid>
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