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		<item>
  <title>Digital campaigns:  the right time?</title>
  <link>http://www.pmlive.com/pharma_news/digital_campaigns_the_right_time_361297</link>
 <description><![CDATA[ Such pan-European campaigns can involve a complex and lengthy process of planning, buying, reporting and continued support. However, anyone venturing into this area is still a bit of a pioneer, and it can be hugely rewarding for brand owners and agencies alike  - 07/02/2012]]></description>
  <pubDate>Fri, 03 Feb 2012 13:23:29 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/digital_campaigns_the_right_time_361297</guid>
</item>

 
<item>
  <title>Understanding the interconnected HTA universe</title>
  <link>http://www.pmlive.com/pharma_news/understanding_the_interconnected_hta_universe_359653</link>
 <description><![CDATA[ Pharma needs to identify and understand how individual HTA agencies are connected, viewing them as a network  - 06/02/2012]]></description>
  <pubDate>Thu, 26 Jan 2012 15:36:30 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/understanding_the_interconnected_hta_universe_359653</guid>
</item>

 
<item>
  <title>EMA prepares for major changes to European pharmacovigilance legislation</title>
  <link>http://www.pmlive.com/pharma_news/european_pharmacovigilance_legislation_launch_july_2012_361201</link>
 <description><![CDATA[ 
New measures will encourage greater transparency and allow patients in any European Member State to report adverse reactions - 03/02/2012]]></description>
  <pubDate>Thu, 02 Feb 2012 16:30:59 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/european_pharmacovigilance_legislation_launch_july_2012_361201</guid>
</item>

 
<item>
  <title>Pillars of success in market access</title>
  <link>http://www.pmlive.com/pharma_news/market_access_pillars_of_success_359577</link>
 <description><![CDATA[ The key to true market access success begins with corporate ownership…  - 02/02/2012]]></description>
  <pubDate>Thu, 26 Jan 2012 12:18:00 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/market_access_pillars_of_success_359577</guid>
</item>

 
<item>
  <title>Proving value in uncertain times</title>
  <link>http://www.pmlive.com/find_an_article/allarticles/categories/General/2012/february/features/proving_pharma_market_value_in_uncertain_times</link>
 <description><![CDATA[ Industry needs to be perceived as a contributor to healthcare solutions not just a cost  - 01/02/2012]]></description>
  <pubDate>Tue, 24 Jan 2012 11:16:50 +0000</pubDate>
  <guid>http://www.pmlive.com/find_an_article/allarticles/categories/General/2012/february/features/proving_pharma_market_value_in_uncertain_times</guid>
</item>

 
<item>
  <title>How to win through integrating market access</title>
  <link>http://www.pmlive.com/pharma_news/how_to_win_in_market_access_358825</link>
 <description><![CDATA[ Embedding and integrating market access strategies company-wide is key  - 31/01/2012]]></description>
  <pubDate>Tue, 24 Jan 2012 11:55:12 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/how_to_win_in_market_access_358825</guid>
</item>

 
<item>
  <title>The role of systematic review in market access</title>
  <link>http://www.pmlive.com/pharma_news/the_essential_role_of_systematic_review_358602</link>
 <description><![CDATA[ Modern market access activities need to be evidence-based. But what does this really mean for new products being taken to market around the world?&nbsp;  - 30/01/2012]]></description>
  <pubDate>Mon, 23 Jan 2012 16:33:13 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/the_essential_role_of_systematic_review_358602</guid>
</item>

 
<item>
  <title>Were healthcare ads really that good in the 1980s?</title>
  <link>http://www.pmlive.com/pharma_news/were_healthcare_ads_really_that_good_in_the_1980s_358529</link>
 <description><![CDATA[ How centrally developed advertising campaigns can work in local markets and taking tips from motor industry campaigns can help increase brand engagement  - 25/01/2012]]></description>
  <pubDate>Mon, 23 Jan 2012 12:45:52 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/were_healthcare_ads_really_that_good_in_the_1980s_358529</guid>
</item>

 
<item>
  <title>Influence of iPad and mobile in pharma</title>
  <link>http://www.pmlive.com/pharma_news/upwardly_mobile_pharma_358181</link>
 <description><![CDATA[ When Apple's Steve Jobs unveiled the iPad in early 2010, he probably did not anticipate that the tablet would challenge the business laptop market so quickly  - 20/01/2012]]></description>
  <pubDate>Thu, 19 Jan 2012 12:06:19 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/upwardly_mobile_pharma_358181</guid>
</item>

 
<item>
  <title>Gain a deeper understanding of the product launch process</title>
  <link>http://www.pmlive.com/pharma_news/business_strategy_product_launch_356681</link>
 <description><![CDATA[ Use best practices to create a cohesive strategy for a successful product launch, whether it is for a small molecule, biologic, vaccine or device  - 13/01/2012]]></description>
  <pubDate>Tue, 10 Jan 2012 14:49:26 +0000</pubDate>
  <guid>http://www.pmlive.com/pharma_news/business_strategy_product_launch_356681</guid>
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