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Mapping content strategies to pharma lifecycle management
- In these tough economic times, we should be ramping up our pharma lifecycle management (LCM) strategies. These are well-established strategies for managing and extending the commercial value of products. So...
Back from the future – innovation for pharma
- After 5 days of seeing amazing innovations, having discussions about the future of medicine and the practicalities of living on Mars. Plus listening to inspiring speakers from fighter plane-flying physicians...
- Cost containment and the German market
- The healthcare system’s budget limitations will face further pressure from challenges such as personalised medicine...