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How to access and engage with HCPs effectively
- HCP engagement requires the right mix of voice and content, plus knowledge of the channels to access, to reach the target audience...
Artificial Intelligence: the new healthcare algorithm
- The age of computers has hugely evolved, and with the emergence of effective machine learning, pattern recognition, and decision-making algorithms, Artificial Intelligence provides a revolutionary new approach to tailored healthcare....
- Choosing destiny
- As our market transforms, firms must choose their new business model carefully...