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5Z

This page shows the latest 5Z news and features for those working in and with pharma, biotech and healthcare.

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Sciterion

Sciterion is an award winning specialist healthcare communications consultancy within the Havas Health network of companies. We exist to make...

Latest intelligence

Digital trends in B2B sales - how far behind is Pharma?
The modern approach to B2B sales is data-driven, and enabled by digital tools....
The rise of vertical integration in the US payer landscape
Is it a solution to addressing the challenges of the value-based marketplace?...
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Creativity has lost its worth
Creativity has lost its worth, and sadly it is undermining effectiveness...

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