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Burson-Marsteller

This page shows the latest Burson-Marsteller news and features for those working in and with pharma, biotech and healthcare.

New digital director for 90TEN

Ged Carroll. He previously built digital functions in London for Racepoint Global and in Hong Kong for Burson-Marsteller.

Latest news

Burson Cohn & Wolfe acquires Hirshorn Zuckerman

And CEO Zuckerman will become COO. PR goliath Burson Cohn &Wolfe (BCW) is scaling up its business once again, adding independent digital agency Hirshorn Zuckerman (HZ) to its M&A roster. ... Since the megamerger of Burson-Marsteller and Cohn &Wolfe, BCW
Rebecca Grant to lead newly-formed Burson Cohn & Wolfe UK

The move brings together two well-established agencies, Burson Marsteller and Cohn and Wolfe - both owned by marketing communication services giant WPP. ... The mergers has seen the departure of Burson-Marsteller’s UK CEO Stephen Day and its worldwide
ABPI’s Aileen Thompson is crowned Healthcare Communiquétor 2018

Beginning her career in PR agencies including Burson-Marsteller and Weber Shandwick, Thompson went on to work in senior executive roles for companies such as Kellogg’s Europe, Vodafone and Innovate
The Communiqué Awards at 20: Stephen Whitehead

What influence have these wins had on your career? I think when you go in house from agency, as I did in 1990 from Burson-Marsteller to Glaxo, the fear is
Healthcare comms network GLOBALHealthPR expands into Asia

The APAC hub will be lead by newly-appointed executive director James Yi, whose recent posts include managing director of Ogilvy Public Relations Vietnam and chief executive officer of Burson-Marsteller

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Latest Intelligence

Diversity and inclusion in the pharma industry

Avril Lee is deputy chair global health practice, Burson-Marsteller, Chair of the Chartered Institute of PR’s Diversity and Inclusion Forum, as well as an ambassador for the Taylor Bennett

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Latest appointments

McCann Health North America appoints Jim Joseph as president

Joseph joins McCann Health following eight years spent at Burson Cohn &Wolfe (BCW). ... During his time serving as global president at BCW, he helped lead the complex merger of Burson Marsteller with Cohn &Wolfe.
Porter Novelli adds Amber Tovey to London health team

Before that, she served as managing director, health at Burson Marsteller – now Burson Cohn &Wolfe – and head of health, London at MSL.
New faces at W2O, 90TEN and Porterhouse

Prior to this, she was chair, EMEA healthcare practice at Burson-Marsteller. ... Prior to this, she held positions at Oglivy Healthworld, Burson-Marsteller and Penny Ryder Publicity.
Avril Lee joins Burson-Marsteller in global role

Burson-Marsteller (BM) has strengthened its healthcare capabilities with the addition of Avril Lee, who joins the global PR and coms agency as deputy global healthcare practice chair. ... Lee said: “I am excited to get started expanding
Edelman UK appoints Kate Hawker as healthcare MD

She joins the communications agency from Burson-Marsteller. Global communications firm, Edelman has appointed Kate Hawker as healthcare managing director. ... Formerly healthcare chair at Burson-Marsteller, Hawker has a background in healthcare

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Latest from PMHub

Top five digital design tips for healthcare companies

She has previously been the Managing Director of EMEA Healthcare at Burson Marsteller and European Director of Healthcare at Weber Shandwick.
Onyx Health Ltd

Having been the Managing Director of EMEA Healthcare at Burson Marsteller and the youngest European Director of Healthcare at Weber Shandwick, Karen has been driven by an innate passion to deliver
90TEN appoints digital veteran Ged Carroll and Four Health’s Sarah Avent to the senior management team

He previously built digital functions in London for Racepoint Global and in Hong Kong for Burson-Marsteller.
Red Consultancy expands healthcare team with three new hires

Grace Wardley has also joined the team as a Senior Account Executive from Burson-Marsteller.
Red Door Unlimited appoints two senior digital consultants

Prior to Aurora Gill was an Account Manager at Burson-Marsteller. . Catherine Devaney, Managing Director at Red Door Unlimited says: “‘Whilst digital solutions are now a core competency for all consultants

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