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Doximity

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The rise and rise of Generation Now

Investigating the positive changes millennials are bringing to healthcare

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Takeda and Marvel launch IBD superhero squad

The comic book initiative aims to raise awareness of the gastrointestinal disease

PatientsLikeMe launches ‘virtual trial’ in ALS

Partners with The Duke ALS Clinic on study of the Soy Peptide Lunasin

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MHRA launches medicines side effects awareness drive

Creates social media campaign as part of EU-wide initiative

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Turning healthcare on its head

Efforts to deliver patient-centric care are turning healthcare communications on its head

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Pharma ‘could do better’ on social media engagement

Industry is comfortable with the tech but has work to do on its approach

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Pharma ramps up its use of Instagram

GSK became the latest firm to join the social network, signing up last month

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NHS marks its Twitter debut with story-sharing initiative

Three-month project will see a patient or staff member take over the new account

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Gilead launches European hep C awareness drive

Aims to highlight significance of cure through patient storytelling initiative

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Cuttsy and Cuttsy launches campaign celebrating healthcare industry

Encourages people to share positive experiences online

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Digital influencer marketing

How good stories can drive value for brands, products and companies

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The future is bright

The importance of creativity and innovation in the age of the millennial

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