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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

Commenting on her award, Benson said: “I am thrilled and honoured to have received this prestigious award from Campaign and the IPA. ... The Women of Tomorrow Awards ‘forms a core pillar’of the IPA’s diversity programme, which aims to help the

Latest news

  • Taming the Monster Taming the Monster

    A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined

  • Millennials’ disappointing medicine habits Millennials’ disappointing medicine habits

    The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member

  • IPA reveals Best of Health show 2017 shortlist IPA reveals Best of Health show 2017 shortlist

    IPA reveals Best of Health show 2017 shortlist. 20 agencies are in with the chance of winning an award. ... IPA have revealed that 20 agencies have made it through to the final round of its Best of Health show, an awards ceremony that celebrates

  • IPA announces Best of Health Show 2017 judges IPA announces Best of Health Show 2017 judges

    IPA announces Best of Health Show 2017 judges. Chaka Sobhani joins as chair of judges. ... The full line up of judges for the IPA Best of Health Show 2017.

  • Cuttsy+Cuttsy retains IPA gold standard in CPD Cuttsy+Cuttsy retains IPA gold standard in CPD

    Cuttsy Cuttsy retains IPA gold standard in CPD. Staff investment recognised by the Institute of Practitioners in Advertising. ... Cuttsy Cuttsy has been awarded the gold standard in continuous professional development (CPD) by the Institute of

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

  • Marketing

    Healthcare terms - Marketing.

  • Live boulder, live louder Live boulder, live louder

    Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

  • Death by Numbers Death by Numbers

    Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    successful - as shown by the IPA/Gunn Report's joint study The Link Between Creativity and Effectiveness in 2011 - and I cannot believe the principles are any different in pharma.

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