Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

McCann recognised at IPA Effectiveness Awards. McCann UK was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, a competition that encourages entrants to prove the payback of

IPA’s new training course, Silver Buck launched and ARK moves office

The latest health advertising, PR and digital news. IPA introduces new healthcare comms training course. ... The foundation-level course is set to take place at the IPA, providing insight for those beginning their careers at healthcare agencies.

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

The IPA and Campaign Women of Tomorrow awards were announced earlier this month on International Women’s Day, and ten women were recipients of the award. ... Commenting on her award, Benson said: “I am thrilled and honoured to have received this

Taming the Monster

A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined

Millennials’ disappointing medicine habits

The UK has an ‘under-informed’ youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member

Is creativity in quarantine?

Today, that trend is continuing – and, according to the IPA, the ongoing shift to short- term activation-focused creativity is having a catastrophic effect. ... However, as the IPA reports highlight, the immediacy of digital engagement is quietly

Creativity in storytelling: why pharma must invest more in creativity

The question is: is pharma being creative enough? Earlier this year, the Institute of Practitioners in Advertising (IPA) hosted an all-sector debate entitled ‘Is Creativity Dead?’, inviting a range of ... How they wish it could be Christmas every day.

Indefinable, incomparable and enduring: the value of creativity

So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

Marketing

Live boulder, live louder

Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

PM Society announces new co-chairs for 2020

In addition, she has previously won the IPA and Campaign magazine Women of Tomorrow 2018 Award.

Frontera wins at IPA Best of Health 2016

London, 19 December 2016. Frontera London has taken home a prestigious Silver award at the IPA Best of Health Show this year, as well as being a finalist for the Pip ... It was the most awarded agency in the 2015 IPA awards.

Mednet Group

FWA Awards. PMEA Special award for Innovation. IPA Best of Health.

PoTS LIVE: A unique ethnography study in rare disease

Data were immediately accessible to analysts, due to use of a centralised research platform, who utilised Interpretative Phenomenological Analysis (IPA) to deliver detailed examinations of personal lived experience.

Brands stepping up to show solidarity during COVID-19

Brewdog. When news broke that  Brewdog’s independent distillery planned to swap the production of their distinctive range of IPA to hand sanitiser, it was initially met with a mixed response

Mobile ethnography means no delays to the PoTS LIVE charity project

Interpretative Phenomenological Analysis (IPA) is being deployed as this technique specifically aims to investigate individual’s experiences and how they make sense of this themselves.