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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

Commenting on her award, Benson said: “I am thrilled and honoured to have received this prestigious award from Campaign and the IPA. ... The Women of Tomorrow Awards ‘forms a core pillar’of the IPA’s diversity programme, which aims to help the

Latest news

Taming the Monster

A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined
Millennials’ disappointing medicine habits

The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member
IPA reveals Best of Health show 2017 shortlist

IPA reveals Best of Health show 2017 shortlist. 20 agencies are in with the chance of winning an award. ... IPA have revealed that 20 agencies have made it through to the final round of its Best of Health show, an awards ceremony that celebrates
IPA announces Best of Health Show 2017 judges

IPA announces Best of Health Show 2017 judges. Chaka Sobhani joins as chair of judges. ... The full line up of judges for the IPA Best of Health Show 2017.
Cuttsy+Cuttsy retains IPA gold standard in CPD

Cuttsy Cuttsy retains IPA gold standard in CPD. Staff investment recognised by the Institute of Practitioners in Advertising. ... Cuttsy Cuttsy has been awarded the gold standard in continuous professional development (CPD) by the Institute of

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Latest Intelligence

Marketing

Healthcare terms - Marketing.
Live boulder, live louder

Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of
Death by Numbers

Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are
Pharma perspectives: communications creativity (part 2)

successful - as shown by the IPA/Gunn Report's joint study The Link Between Creativity and Effectiveness in 2011 - and I cannot believe the principles are any different in pharma.

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Latest from PMHub

Wordbird strikes CPD gold in their first year of IPA membership – the only agency to achieve this accolade this year

Wordbird strikes CPD gold in their first year of IPA membership – the only agency to achieve this accolade this year.
Top 5 things I learned at last week's PM Society seminar on agency/procurement relationships

Agencies should have the confidence to call out ISBA members who do not uphold the ISBA/IPA best practice guide.
Frontera wins at IPA Best of Health 2016

Frontera wins at IPA Best of Health 2016. London, 19 December 2016. ... Frontera London has taken home a prestigious Silver award at the IPA Best of Health Show this year, as well as being a finalist for the Pip award for young creative
New partnership with ELF in 2017

We received a highly commended award for our entry 'The White Cell' in the Pip Award for Young Talent at the IPA Best of Health Show 2016.
Creative effectiveness: how to achieve tangible results

Creative effectiveness: how to achieve tangible results. Chris Field, Director and Head of Creative Services at Blue Latitude Health, reveals what it takes to create winning creative campaigns that achieve results in the Pharma market. Advertising

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Lucid Group Communications Limited

We are industry-leading thinkers when it comes to education. We use the latest academic thinking on the psychology of behaviour...

Latest intelligence

Shaping healthcare: Bayer’s Lars Bruening talks about moving to the UK as the market works its way through a series of seismic changes...
No Voice, No Choice: Adelphi Research UK’s insights help to campaign for change in the Mental Health Act...
Pharma’s isolated islands of innovation: With service design and technology often failing the patient, why perspective on improving outcomes need to change...