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IPA

This page shows the latest IPA news and features for those working in and with pharma, biotech and healthcare.

Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards. ... McCann recognised at IPA Effectiveness Awards. McCann UK was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, a competition

Latest news

  • IPA’s new training course, Silver Buck launched and ARK moves office

    Directory update news. IPA introduces new healthcare comms training course. The institute of practitioners in advertising (IPA) will launch a new training course later this year to introduce agency staff to ... The foundation-level course is set to take

  • Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018 Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

    Commenting on her award, Benson said: “I am thrilled and honoured to have received this prestigious award from Campaign and the IPA. ... The Women of Tomorrow Awards ‘forms a core pillar’of the IPA’s diversity programme, which aims to help the

  • Taming the Monster Taming the Monster

    A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined

  • Millennials’ disappointing medicine habits Millennials’ disappointing medicine habits

    The UK has an ‘under-informed’youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member

  • IPA reveals Best of Health show 2017 shortlist IPA reveals Best of Health show 2017 shortlist

    IPA reveals Best of Health show 2017 shortlist. 20 agencies are in with the chance of winning an award. ... IPA have revealed that 20 agencies have made it through to the final round of its Best of Health show, an awards ceremony that celebrates

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Latest Intelligence

  • Indefinable, incomparable and enduring: the value of creativity Indefinable, incomparable and enduring: the value of creativity

    So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

  • Marketing

    Healthcare terms - Marketing.

  • Live boulder, live louder Live boulder, live louder

    Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

  • Death by Numbers Death by Numbers

    Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are

  • Pharma perspectives: communications creativity (part 2) Pharma perspectives: communications creativity (part 2)

    successful - as shown by the IPA/Gunn Report's joint study The Link Between Creativity and Effectiveness in 2011 - and I cannot believe the principles are any different in pharma.

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Random42 Scientific Communication

Random42 is the world's leading medical animation company. Over the past 25 years we have produced core digital assets for...

Latest intelligence

World Pancreatic Cancer Day 2018: Combating misconceptions in pancreatic cancer
Patients diagnosed with pancreatic cancer face a dismal prognosis, with the disease having the lowest survival rate of all major cancers. In spite of this, pancreatic cancer research is chronically...
World Diabetes Day: Interaction and impact of diabetes on mental health
For World Diabetes Day on the 14th November 2018, Nisha Shahrukh - Medical Writer at Mednet Group has written an article depicting the impact diabetes has on mental health. Including...
EU
Innovation in merger control and the impact on the pharmaceutical sector
Is focusing on pipeline products enough to assess regulatory risks?...

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