IPA’s new training course, Silver Buck launched and ARK moves office

The latest health advertising, PR and digital news. IPA introduces new healthcare comms training course. ... The foundation-level course is set to take place at the IPA, providing insight for those beginning their careers at healthcare agencies.

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

The IPA and Campaign Women of Tomorrow awards were announced earlier this month on International Women’s Day, and ten women were recipients of the award. ... Commenting on her award, Benson said: “I am thrilled and honoured to have received this

Taming the Monster

A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined

Millennials’ disappointing medicine habits

The UK has an ‘under-informed’ youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member

IPA reveals Best of Health show 2017 shortlist

IPA have revealed that 20 agencies have made it through to the final round of its Best of Health show, an awards ceremony that celebrates creativity in healthcare advertising. ... Steered by IPA Healthcare Group, gold, silver and bronze awards are up for

Indefinable, incomparable and enduring: the value of creativity

So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

Marketing

Live boulder, live louder

Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

Death by Numbers

Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are

Pharma perspectives: communications creativity (part 2)

successful - as shown by the IPA/Gunn Report's joint study The Link Between Creativity and Effectiveness in 2011 - and I cannot believe the principles are any different in pharma.

Seduce anyone in four simple steps

In 2018, according to the IPA, marketing and media budgets fell by a net 8.6% compared to previous years.  .

Creativity has lost its worth

You only have to go back to 2011 and the IPA’s findings from The Gunn Report and the IPA Databank to know that there is“a direct correlation between strong ... Fast forward to 2016 and the IPA released disturbing evidence that the success of

Wordbird strikes CPD gold in their first year of IPA membership – the only agency to achieve this accolade this year

This award recognises Wordbird’s commitment to structured and focused CPD. Demonstrating real advantages for the team and the business. It’s particularly meaningful for Wordbird because they pride themselves on their training ethos. On average,

How to measure marketing success: profit vs ROI

Although profit is often the ultimate motive for companies,   research  commissioned by the Institute of Practitioners in Advertising (IPA) suggests less than 20% of marketing activity is evaluated in terms of

VCCP Health

2016, Airfix, Testogel (Besins). IPA Best of Health - Bronze Healthcare Professional – Film. ... 2016, Good days, not lost days, COPAXONE (Teva). IPA Best of Health – Gold, Art Direction.