Wilmington Healthcare enhances digital platform, McCann recognised at IPA Effectiveness Awards

McCann recognised at IPA Effectiveness Awards. McCann UK was named Effectiveness Network of the Year at the 2018 IPA Effectiveness Awards, a competition that encourages entrants to prove the payback of

IPA’s new training course, Silver Buck launched and ARK moves office

The latest health advertising, PR and digital news. IPA introduces new healthcare comms training course. ... The foundation-level course is set to take place at the IPA, providing insight for those beginning their careers at healthcare agencies.

Caroline Benson wins IPA and Campaign Women of Tomorrow Award 2018

The IPA and Campaign Women of Tomorrow awards were announced earlier this month on International Women’s Day, and ten women were recipients of the award. ... Commenting on her award, Benson said: “I am thrilled and honoured to have received this

Taming the Monster

A recent IPA study into marketing effectiveness in the digital era claims that while the digital revolution has increased the potential effectiveness of most forms of marketing, actual effectiveness has declined

Millennials’ disappointing medicine habits

The UK has an ‘under-informed’ youth when it comes to prescription medicines, according to a new patient behaviour survey from the IPA’s Healthcare Group. ... support information, written in a way they can understand”, added Sarah Sowerby, member

Indefinable, incomparable and enduring: the value of creativity

So how’s it doing? Two years ago, an IPA report described a ‘creative crash’, where a shift to short-termism had fuelled an erosion in creativity across all industries.

Marketing

Live boulder, live louder

Two years ago, the Institute of Practitioners in Advertising (IPA) published the latest iteration of the Gunn Report - an acclaimed barometer of creativity and effectiveness. ... In 2010, an 8-year IPA study of major brand advertising - from the likes of

Death by Numbers

Analysis of The Institute of Practitioners in Advertising's (IPA) effectiveness awards shows clearly that campaigns built around emotion-led strategies are more likely to be proven effective. ... But IPA's analysis shows creatively awarded campaigns are

Pharma perspectives: communications creativity (part 2)

successful - as shown by the IPA/Gunn Report's joint study The Link Between Creativity and Effectiveness in 2011 - and I cannot believe the principles are any different in pharma.

Wordbird’s got bling for a second year running

Wordbird has once again shown it is an agency that invests in training, achieving the Institute of Practitioners in Advertising (IPA) CPD gold accreditation. ... Awards have been presented today by the IPA; the professional body of the advertising and

Cuttsy+Cuttsy awarded CPD Platinum by the IPA

the 333 hours that agency needed to meet the IPA standard requirements.

Cuttsy+Cuttsy named one of the Best Places to Work 2019 by Campaign

This latest achievement, as well as our CPD Gold awards from the IPA and Workingmums awards, cements our belief in building an environment where people matter.’.

Seduce anyone in four simple steps

In 2018, according to the IPA, marketing and media budgets fell by a net 8.6% compared to previous years.  .

Creativity has lost its worth

You only have to go back to 2011 and the IPA’s findings from The Gunn Report and the IPA Databank to know that there is“a direct correlation between strong ... Fast forward to 2016 and the IPA released disturbing evidence that the success of