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- PMLiVE

MJL

- PMLiVE

The Real & The Honestly Fake

In the age of the Instagram filter and the selfie, there appears to be no place in healthcare creative for false perceptions. You’re either REAL, or you’re HONESTLY FAKE.

Page & Page and Partners

Not another weight-loss ad

Christmas is over and the gyms are packed, it’s a never-ending tale. But why do we do it to ourselves every year?

Page & Page and Partners

Using contextual moments in marketing

Marketers talk about giving the right message to the right consumer at the right time as a key factor for any campaign. This has become even more refined and targeted...

Page & Page and Partners

- PMLiVE

Love Island ads fuel body image problems, warn health leaders

Calls for watchdog to regulate cosmetic surgery adverts

- PMLiVE

The new digital era of pharma advertising

Creating a connection

- PMLiVE

Taming the Monster

Will pharma’s pursuit of marketing effectiveness continue to give it sleepless nights?

‘Tis the season to be judgmental…

Fa-la-la-la-la, la-la-la-la Yes, it’s that time of year again when adverts from well-known department stores make the news. Countless news articles are given over to which of this year’s creative...

Life Healthcare Communications

Empathology: The science of being someone else

If you can see the world from your customer's perspective, you have discovered the secret of empathy

Life Healthcare Communications

- PMLiVE

Braille Smartwatch among D&AD Black Pencil recipients

Paralympic work also picks up the awards' highest accolade

Blending medical and digital for effective rare disease campaigns

The fundamentals of building a collaborative medical and digital team

- PMLiVE

Transforming B2B healthcare marketing

Why marketers should be creating engaging content in the B2B healthcare sector

- PMLiVE

The potential of programmatic

Consumers desire messages which are personalised and relevant to their needs

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