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PR

This page shows the latest PR news and features for those working in and with pharma, biotech and healthcare.

ROAD wins new account

ROAD wins new account

Theramex appoints the PR and digital comms group to work on Actonel GR. ... ROAD will be running a synchronised PR and social media programme in key European markets to educate GPs and patients about their treatment options, focusing particularly on new

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  • Lonely planet: why there is dwindling value in pharma travelling alone Lonely planet: why there is dwindling value in pharma travelling alone

    Pharma’s expertise is very niche,” says Nicky Walsby, Managing Director, PR, Syneos Health Communications. ... This is where PR can play an important role in the art of storytelling and the articulation of value.

  • Diversity and inclusion in the pharma industry Diversity and inclusion in the pharma industry

    Avril Lee is deputy chair global health practice, Burson-Marsteller, Chair of the Chartered Institute of PR’s Diversity and Inclusion Forum, as well as an ambassador for the Taylor Bennett ... Foundation and BAME 2020 and a mentor for the joint BME PR

  • Is flexible working the future?

    communications. The PR profession, by its very nature, is creative, innovative and forward-thinking. ... According to Wiles, the virtual communications model is an obvious development in PR.

  • If you’re going global, go local and go early If you’re going global, go local and go early

    In the past, we might have opted for an HQ-led global PR strategy that is handed over to markets for local adaptation.

  • The new rules of marketing and PR The new rules of marketing and PR

    The tools of the marketing and PR trade have changed. The skills that worked offline to help you buy or beg or bug your way into opportunity are the skills of ... is the author of ten books, including Real-Time Marketing &PR, The New Rules of Sales

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Ashfield

Ashfield, part of UDG Healthcare plc, is a global leader in commercialisation services for the healthcare industry. We partner with...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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