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The Directory

This page shows the latest The Directory news and features for those working in and with pharma, biotech and healthcare.

Communiqué Awards 2020 is now open for entry

Communiqué Awards 2020 is now open for entry

For current employees and clients, it enhances the pride they have in the company. ... Charity, Patient or Professional Association of the Year. Young Achiever in Healthcare Communications.

Latest news

  • How AI is transforming the way we collect market insights How AI is transforming the way we collect market insights

    Machine learning, which uses statistical techniques to give computer programmes the ability to ‘learn’,. ... Harrison Gaiger is the Marketing Manager at Research Partnership, an independent healthcare market research and consulting agency.

  • Q&A: Emma Sergeant Q&A: Emma Sergeant

    Haven’t the healthcare comms and pharma industry always had patients at the core? ... I had the honour of being in an operating theatre and participating in one such operation.

  • Pharma Brand Planners' Blog (Part 7) Pharma Brand Planners' Blog (Part 7)

    to plot them in a 3x3 grid with the ‘hottest’ risks top right. ... Pharma Brand Planners' Blog (Part 6): Setting the right metrics and KPIs in your brand plan.

  • Q&A: Vicky Bramham Q&A: Vicky Bramham

    Blue-sky thinking, touch base, thinking outside the box, low-hanging fruit, joined-up thinking. ... I could go on. Which person, living or dead, do you admire the most and why?

  • Signant Health joins the Association of Clinical Research Organizations Signant Health joins the Association of Clinical Research Organizations

    ACRO’s work has influenced some of the more recent clinical trial regulations such as the 21. ... st. Century Cures Act and EU Clinical Trial Regulation. Signant Health is the 13.

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Latest Intelligence

  • Trust: the ultimate elevator Trust: the ultimate elevator

    is clearly still work to do in lifting the industry’s reputation for doing good. ... Secondly, and more importantly, our approach is designed to overcome the well- documented limitations of conventional survey scoring approaches.

  • AI is transforming pharma R&D – now it can transform pharma marketing AI is transforming pharma R&D – now it can transform pharma marketing

    This allows HCPs to converse with the chatbot without leaving the website they’re on. ... We felt a chatbot was the most effective way to provide 24/7 patient support.”.

  • AI’s role in pharma marketing AI’s role in pharma marketing

    There are clear opportunities to increase the impact of customer engagement through personalised approaches. ... This helped to identify new ways to maximise the impact of these campaigns.

  • Visualising medicine Visualising medicine

    A launch is often pushed for up to two years before the next treatment. ... Pharma is among the most highly regulated marketing sectors that exist today, after all.

  • The importance of co-creation with patients The importance of co-creation with patients

    This leads us on to another barrier, which is accessing the ‘right’ patients. ... Use the expertise of people who have worked with patients as partners before.

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Latest appointments

  • Kanga Health appoints new commercial director Kanga Health appoints new commercial director

    In her new role at Kanga, Sharp will lead on client excellence and drive new business growth, in addition to strengthening the senior commercial team. ... She will also aim to transfer new innovation from the wider digital landscape to the healthcare

  • RFA strengthens team with a host of hires and promotions RFA strengthens team with a host of hires and promotions

    This includes the appointment of Beth Gibbons, who has joined as creative copywriter. ... areas. Also joining the account team is Hannah Greetham, who has been appointed as senior account manager.

  • Christie Anbar appointed global healthcare lead at Ruder Finn Christie Anbar appointed global healthcare lead at Ruder Finn

    Anbar will oversee the agency's entire healthcare business. Ruder Finn Group has appointed industry veteran Christie Anbar (pictured above) as managing director, global healthcare. . ... Anbar has over 30 years of experience in the healthcare industry,

  • Roudie Shafie joins OVID Health’s senior team as director Roudie Shafie joins OVID Health’s senior team as director

    On her appointment, Shafie said: “I’ve been impressed by the unique ethos, culture and approach OVID has to deliver for clients. ... I look forward to playing a big role in establishing OVID as the go-to agency for inventive campaigns in health.”.

  • imc group bolsters HR & talent division imc group bolsters HR & talent division

    Anushka Bakshi (pictured left) has joined the senior management team at imc as global director for human resources. ... Also joining the imc team is Parissa Kamal (pictured right), who has joined the company as global HR advisor.

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Latest from PMHub

  • Evidence-Based Adherence Strategies: behavioural medicine and the patient’s perspective. Free webinar

    Rob’s expertise is frequently drawn upon by national charities, the NHS and commercial healthcare organisations. ... SoS is a UCL Business (UCLB) company. The PMLiVE website and its associated monthly print magazine Pharmaceutical Market Europe (PME)

  • Disruptive change: what's the fallout?

    Welcome to the world of modern healthcare: a state of continuous disruptive change. ... This article first appeared in volumne 37 of The Directory and can be  downloaded as a pdf  to read later. .

  • ArgosBiotech

    As biotechnology information directory for the life sciences community, ArgosBiotech is focusing on all aspects and areas of modern biotechnology and related fields. ... ArgosBiotech.de acts as a gateway to worldwide biotech which opens up resources to

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