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YouTube

This page shows the latest YouTube news and features for those working in and with pharma, biotech and healthcare.

Will your clinical trial blend?

As if the latest object might finally prove to be the Blendtec’s undoing, he starts each of the 187 videos on his YouTube channel with the same tantalising question: ‘Will

Latest news

Chaperone Leadership

YouTube. A big, central finding was that, in our business, two of the commonly held models of leadership don’t really hold true.
Current and future trends for developing digital medical communications

This is driving the development of products such as multi- format, SCORM-compliant e-learning and training platforms with meaningful metrics, as well as multichannel-optimised YouTube channels as essential offerings
Q&A: Mike Dixon

Apologies to millennial readers, this answer may not make any sense to you unless you watch old children’s cartoons on YouTube!).
Someone like you

Patient Influencers are becoming ubiquitous. Should we care? It is not entirely uncommon for consumer- packaged goods companies or luxury retailers to pay Facebook, YouTube or Instagram ‘stars’ to endorse and
Ogilvy and Pulsar reveals latest ‘social check-up’ report

In comparison, all social channels have seen decreases in posting frequency from 2016, with the exception of YouTube, which saw an increase of 8%.

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Approximately 12 fully matching, plus 154 partially matching documents found.

Latest Intelligence

Will biosimilars ever catch on in the US?

Additionally, a YouTube video sponsored by Amgen questioned the safety of biosimilars.
Can marketing change the world?

For example, last summer, Anjali Sud, CEO of Vimeo, described how the tech company had worked with its biggest competitor, YouTube, to overcome a customer pain point around publishing videos across ... What we ended up doing was actually building a
Case study: Tackle TD for Bayer UK

seeded out at intervals throughout the year to a highly targeted audience via paid media on the Bayer Facebook and YouTube channels.
We’ll need more than a spoonful of sugar to counter vaccine hesitancy

Instagram will not show or recommend content with misinformation about vaccinations in Instagram’s Explore, hashtag and search pages, while YouTube has removed the ability to advertise anti-vaccination content.
What pharma marketers can learn from Disney

Channels such as YouTube, while immensely popular among both HCPs and patients, are considered off-limits by many companies, while patient advocacy groups capitalise on them for disease awareness.

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Latest appointments

McCann Health London bolsters creative leadership team

Before joining the London team, he worked on the launch of national and international campaigns, including a meningitis awareness campaign that has almost 50 million views on YouTube.

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Approximately 0 fully matching, plus 1 partially matching documents found.

Latest from PMHub

Mistrust in medical research: a patient perspective

The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the life sciences
Top 10 Tips for Creating Company Culture in a Virtual World

In fact, I have previously explored this topic as part of our Courageous Conversations series, available on YouTube and as a podcast.
Talented trio join 11 London

Before joining us, Florine worked on influencer marketing, learning how to think outside the box and bring disruptive creative ideas to life on Instagram, Youtube and Tiktok.
Using video to enhance clinical trial patient recruitment and retention

YouTube is the 2nd most popular website after Google. 59% of executives say they would rather watch a video than read text.
The impact of 5G on digital marketing

It will be exciting to see how video-based platforms such as YouTube and TikTok will evolve, what kind of collaborations will be possible with influencers and what the next generation

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Approximately 3 fully matching, plus 27 partially matching documents found.

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