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YouTube
This page shows the latest YouTube news and features for those working in and with pharma, biotech and healthcare.
Current and future trends for developing digital medical communications
This is driving the development of products such as multi- format, SCORM-compliant e-learning and training platforms with meaningful metrics, as well as multichannel-optimised YouTube channels as essential offerings
Latest news
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Q&A: Mike Dixon
Apologies to millennial readers, this answer may not make any sense to you unless you watch old children’s cartoons on YouTube!).
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Someone like you
Patient Influencers are becoming ubiquitous. Should we care? It is not entirely uncommon for consumer- packaged goods companies or luxury retailers to pay Facebook, YouTube or Instagram ‘stars’ to endorse and
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Ogilvy and Pulsar reveals latest ‘social check-up’ report
In comparison, all social channels have seen decreases in posting frequency from 2016, with the exception of YouTube, which saw an increase of 8%.
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Sanofi Genzyme brings The World Vs MS to Denmark
The new Danish arm of the campaign also has its own Facebook page, which adds to existing global campaign accounts onand YouTube.
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HRA Pharma takes to social media to support its ellaOne brand
and racked up over 40, 000 views in its first two weeks on YouTube. .
More from news
Approximately 12 fully matching, plus 152 partially matching documents found.
Latest Intelligence
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Will biosimilars ever catch on in the US?
Additionally, a YouTube video sponsored by Amgen questioned the safety of biosimilars.
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Can marketing change the world?
For example, last summer, Anjali Sud, CEO of Vimeo, described how the tech company had worked with its biggest competitor, YouTube, to overcome a customer pain point around publishing videos across ... What we ended up doing was actually building a
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Case study: Tackle TD for Bayer UK
seeded out at intervals throughout the year to a highly targeted audience via paid media on the Bayer Facebook and YouTube channels.
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We’ll need more than a spoonful of sugar to counter vaccine hesitancy
Instagram will not show or recommend content with misinformation about vaccinations in Instagram’s Explore, hashtag and search pages, while YouTube has removed the ability to advertise anti-vaccination content.
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What pharma marketers can learn from Disney
Channels such as YouTube, while immensely popular among both HCPs and patients, are considered off-limits by many companies, while patient advocacy groups capitalise on them for disease awareness.
More from intelligence
Approximately 0 fully matching, plus 34 partially matching documents found.
Latest appointments
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McCann Health London bolsters creative leadership team
Before joining the London team, he worked on the launch of national and international campaigns, including a meningitis awareness campaign that has almost 50 million views on YouTube.
More from appointments
Approximately 0 fully matching, plus 1 partially matching documents found.
Latest from PMHub
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Using video to enhance clinical trial patient recruitment and retention
YouTube is the 2nd most popular website after Google. 59% of executives say they would rather watch a video than read text.
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The impact of 5G on digital marketing
It will be exciting to see how video-based platforms such as YouTube and TikTok will evolve, what kind of collaborations will be possible with influencers and what the next generation
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Havas Lynx Group
The campaign features blogs, YouTube films, and podcasts, all of which feature interviews with the experts and carers from around the world.
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OPEN Health supports Genetic Alliance UK’s Rare Film Festival!
OPEN Health joined a number of rare disease patients, patient groups and industry representatives at the Regent Street cinema in London to see the winners announced at the Rare Film Festival – an awards ceremony that celebrates and showcases films
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PHARMA CONTENT MARKETING COMES OF AGE - ‘15 MINUTES OF FURY’ A MENTAL HEALTH & SOCIAL MEDIA FILM
AFTV has more than 1 million subscribers and 700 million views on YouTube.
More from PMHub
Approximately 3 fully matching, plus 24 partially matching documents found.
COVID-19 Updates and Daily News
Featured jobs
- New study identifies drugs that are safe to use in COVID-19 treatment
- How COVID-19 is accelerating the threat of antimicrobial resistance
- Relief Therapeutics seeks US emergency approval for COVID-19 drug
- Lilly’s Verzenio scores a win in early-stage breast cancer
- Gavi says 76 wealthy countries have committed to COVAX vaccine facility
- FDA approves Roche’s Actemra COVID-19 trial
- 3 ways to increase patient retention rates in clinical trials
- Live Webinar: Leveraging Digital Technologies to Create Valuable KOL Engagements & Empower Patients
- Live Webinar: Harnessing Technology to Improve Health and Healthcare
- Novavax starts first phase 3 COVID-19 vaccine trial in the UK
- Lilly’s Verzenio scores a win in early-stage breast cancer
- FDA sets January decision date for Xalkori in ALK-positive lymphoma
PMHub
Dice Medical Communications
Dice Medical Communications is an independent communications agency that works with our clients to help launch, build, and continually develop...
Latest intelligence
- 3 ways to increase patient retention rates in clinical trials
- Retention rates are falling in clinical trials. Yes, it is a bit disheartening. But there are some straightforward things you can do to turn it around....
- Surviving cancer: a new era for patients
- Now more than ever, a shift in perspective is needed...
- Crisis? No problem!
- Issues planning & management for pharma spokespeople, by Andrew Smith...
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