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Acumen

This page shows the latest Acumen news and features for those working in and with pharma, biotech and healthcare.

Gilead promotes Andrew Dickinson to CFO, increased M&A expected

Gilead promotes Andrew Dickinson to CFO, increased M&A expected

Andy is an exceptional, highly strategic leader. In addition to his impressive business and financial acumen and broad experience, Andy possesses strong creativity and vision.

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  • The ‘blueprint’ for MSL success is changing The ‘blueprint’ for MSL success is changing

    To enable MSLs to play such a vital role in the shape and transform era, companies need to invest in the development of competencies, such as strategic thinking, business acumen, market

  • The evolution of marketing – the Amgen way The evolution of marketing – the Amgen way

    Commercial functions have been evolving and, beyond traditional marketing, teams are required to develop various acumens, such as access, real-world evidence generation, beyond the molecule services and value-based partnerships.

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    Our marketers are the orchestrators of the cross-functional team; these team members must learn how to decipher ambiguity, develop acumen across functions and have the ability to lead, influence, move

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    What makes a future-proof rep? Strong business acumen and excellent negotiation skills will, of course, remain important, but to keep pace with the HCPs of today, sales reps need to

  • Dispensing with the past Dispensing with the past

    In terms of scientific acumen, while there is a relatively high proportion of broad scientific capability on the pharma boards, it is primarily offered by academic scientists (16% of board directors

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PMEA Awards 2020

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Fishawack Health

Fishawack Health is the leading global commercialization partner for the modern life science era. Established in 2001 and headquartered in...

Latest intelligence

InSite Events™ National Pharma Meeting: A Customer Story
How our client leveraged Impetus Digital’s white-glove service, 360° coverage and care, and award-winning InSite Events™ platform to successfully transfer their annual national meeting online....
Fear or encouragement, which is best to drive behaviour change?
The communications industry depends on fear of the perceived loss of something, in order to create the hope found in a product benefit. But, if if left too long unchecked,...
The unheard, unseen, and uncorrected effects of COVID-19
The disproportionate effects of the pandemic have been highlighted amongst ethnic minorities, so is it likely that ethnic minorities will be more worried about participating? And could this exacerbate inequalities...

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