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Acumen

This page shows the latest Acumen news and features for those working in and with pharma, biotech and healthcare.

Gilead promotes Andrew Dickinson to CFO, increased M&A expected

Gilead promotes Andrew Dickinson to CFO, increased M&A expected

Andy is an exceptional, highly strategic leader. In addition to his impressive business and financial acumen and broad experience, Andy possesses strong creativity and vision.

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  • The ‘blueprint’ for MSL success is changing The ‘blueprint’ for MSL success is changing

    To enable MSLs to play such a vital role in the shape and transform era, companies need to invest in the development of competencies, such as strategic thinking, business acumen, market

  • The evolution of marketing – the Amgen way The evolution of marketing – the Amgen way

    Commercial functions have been evolving and, beyond traditional marketing, teams are required to develop various acumens, such as access, real-world evidence generation, beyond the molecule services and value-based partnerships.

  • Changing direction: adapting to a rapidly-evolving environment Changing direction: adapting to a rapidly-evolving environment

    Our marketers are the orchestrators of the cross-functional team; these team members must learn how to decipher ambiguity, develop acumen across functions and have the ability to lead, influence, move

  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    What makes a future-proof rep? Strong business acumen and excellent negotiation skills will, of course, remain important, but to keep pace with the HCPs of today, sales reps need to

  • Dispensing with the past Dispensing with the past

    In terms of scientific acumen, while there is a relatively high proportion of broad scientific capability on the pharma boards, it is primarily offered by academic scientists (16% of board directors

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Porterhouse Medical Group

The Porterhouse Medical Group provides powerful, insight-driven, healthcare communication services to the pharmaceutical industry across the globe, with a focus...

Latest intelligence

JulAug cover image
The Chronicles of Pharma: a creative review of pharma’s journey to omnichannel
Chris Ross conducts a literary-inspired review of pharma’s pursuit of communications excellence...
The key to psoriasis innovation? Dispelling the shadow of the JAK inhibitor
Powerful therapies that can improve skin clarity dominate the psoriasis landscape, so why are most patients stuck in a cycle of ineffective topicals? Fishawack Health explores the market and reveals...
Virtual Speaker Program: A Customer Story
Learn how we helped our client develop a virtual speaker program and roll out a series of regional peer-to-peer education sessions....