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Acumen

This page shows the latest Acumen news and features for those working in and with pharma, biotech and healthcare.

Incisive Health goes international with Brussels office

Incisive Health goes international with Brussels office

She joined Incisive in January from Ogilvy Healthworld Market Access, where she spent three years as associate managing partner, prior she held senior roles at Acumen and Hill Knowlton Strategies.

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  • Embracing multi-channel in the digital age Embracing multi-channel in the digital age

    What makes a future-proof rep? Strong business acumen and excellent negotiation skills will, of course, remain important, but to keep pace with the HCPs of today, sales reps need to

  • Dispensing with the past Dispensing with the past

    In terms of scientific acumen, while there is a relatively high proportion of broad scientific capability on the pharma boards, it is primarily offered by academic scientists (16% of board directors

  • Medical affairs - the time for change is now Medical affairs - the time for change is now

    Identifying individuals with the right all-round skills - with both the deep scientific knowledge and expertise along with the business acumen and strategic thinking - is challenging.

  • The leadership challenge The leadership challenge

    Leaders are taken on for their business acumen and understanding of wider commercial opportunities.

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Lucid Group Communications Limited

WE’RE ON A MISSION To enhance patients’ lives through communication that changes behaviour and improves patient health outcomes....

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From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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