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Adoption ladder

This page shows the latest Adoption ladder news and features for those working in and with pharma, biotech and healthcare.

Cramping your style?

For example, if the objective relates to physicians' opinions about a brand, set an adoption ladder to monitor how many and which type of physicians are at what level of adoption.

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Research Partnership

We are the largest independent healthcare market research and consulting agencies in the world. Trusted partner to the global pharmaceutical...

Latest intelligence

The new UK government-pharma industry pricing agreement – welcome news, but there are lessons to be learnt
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The UK’s new five-year pricing agreement
Pharma has agreed to capped growth again – in exchange for uptake promises...
Digital applications are transforming the market access landscape
Organisations are leveraging new technology to implement a wider range of business models and, in essence, drive market access success by working smarter, faster and with greater economy....

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