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Adoption ladder

This page shows the latest Adoption ladder news and features for those working in and with pharma, biotech and healthcare.

Cramping your style?

For example, if the objective relates to physicians' opinions about a brand, set an adoption ladder to monitor how many and which type of physicians are at what level of adoption.

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PRMA Consulting Ltd

PRMA Consulting is an independent consultancy solving some of the most challenging pricing, reimbursement and market access issues facing international...

Latest intelligence

From lay summaries to patient engagement programmes: how patient-centricity is finally becoming a reality
How pharma is progressing their commitment in patient engagement...
Cuttsy+Cuttsy awarded CPD Platinum by the IPA
Four years after being awarded Gold for their continuous professional development (CPD) Cuttsy+Cuttsy (C+C) have reached another milestone and been awarded Platinum accreditation....
Breaking Bad
Six behaviours separate the good brand teams from the bad...

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