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This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.

Speed kills

Speed kills

Rohit Khanna is the Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

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  • Persuasive technology: designing behaviour change initiatives for digital

    Free to use and free of advertising, Medthority is funded through pharmaceutical grants and sponsorship for self-contained disease and condition specific ‘Learning Zones’ and ‘Congress Zones’.

  • Keep your audiences close Keep your audiences close

    This is something that advertising has traditionally been much better at than PR or medical communications.

  • Great minds don’t think alike Great minds don’t think alike

    By Julia Crawford and Tom Wordley. Across our industry, whether it’s advertising, public relations or medical education, the word most often seen on a brief is surely ‘creative’.Of course, ... Bringing together a range of people from different

  • Case study: You vs Train Case study: You vs Train

    Additionally, the video also played in cinemas in significant trespass locations and in-app advertising was used to further maximise the campaign’s reach.

  • The transatlantic opioid crisis The transatlantic opioid crisis

    There’s a reason why people draw this comparison. In America, its private healthcare system creates an environment where pharma businesses deliver multi-million dollar ‘above the line’ advertising campaigns for

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COVID-19 Updates and Daily News

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