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This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.

Precision Medicine Group acquires Ethos

Precision Medicine Group acquires Ethos

Precision Medicine Group has added another string to its bow not long after its healthcare advertising arm precisioneffect bought marketing healthcare agency Big Pink.

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Approximately 70 fully matching, plus 827 partially matching documents found.

Latest Intelligence

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    They govern our trust in healthcare communications, medical education and pharmaceutical advertising; but do they keep pace with 21st century communications?

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Naomi O’Connell, Shire’s head of advertising and promotion, global operations, admits that the digitisation process needs to improve throughout the biopharma industry.

  • The new rules of marketing and PR The new rules of marketing and PR

    There used to be only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug

  • The new digital era of pharma advertising The new digital era of pharma advertising

    The new digital era of pharma advertising. Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Is this the end of pharma advertising and branded content?

  • Healthcare Glossary

    Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions. Double-blind trial. A clinical trial design in which neither the participating individuals nor the study staff know which participants are

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Approximately 11 fully matching, plus 68 partially matching documents found.

Latest appointments

  • Healthcare comms appointments Healthcare comms appointments

    Hello and welcome to the weekly round-up of communications appointments. Here you will find a recent selection of movers within agency, medcomms, med-ed, advertising, PR, creative and digital firms.

  • Weekly comms appointments Weekly comms appointments

    Hello and welcome to the weekly round-up of communications appointments. Here you will find a recent selection of movers within agency, medcomms, med-ed, advertising, PR, creative and digital firms.

  • HAVAS SO appoints director of SO Creative HAVAS SO appoints director of SO Creative

    HAVAS SO appoints director of SO Creative. James March will lead the SO Creative advertising team. ... Clark concluded: “His successful background in healthcare advertising will add to our talented leadership team and add significant momentum to our

  • New creative director for emotive New creative director for emotive

    Sampson has 18 years’industry experience straddling both consumer and healthcare advertising working for a variety of agencies including Oglivy Healthworld and TBA/Paling Walters.

  • Reig Jofre boosts Forté Pharma’s senior team Reig Jofre boosts Forté Pharma’s senior team

    He will also oversee the launch of a new promotional advertising model.

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Approximately 2 fully matching, plus 75 partially matching documents found.

Latest from PMHub

  • A new Creative Director for the New Year

    A multi-award winning creative with 18 years industry experience, straddling both consumer and healthcare advertising, Rob completed his Graphic Art and Design degree at Leeds before working in design and

  • Creativity has lost its worth

    advertising creativity and business success, and that high levels of creativity make advertising campaigns some 12 times more efficient at increasing a brand’ s market share.”.

  • Hanson Zandi

    It could be what you’re missing. Brand FacetingTM is a Registered Trademark of Hanson Zandi Advertising Ltd.

  • What pharma marketers can learn from behavioural science

    They know which page is best in magazine advertising, or where on a webpage to place marketing messages.

  • Creative genius? – How to evaluate creative

    Most importantly… Enjoy the Journey. BON VOYAGE! Piotr Hennig, Creative Director CAN Advertising &Lisa Dodd, Client Services Director CAN Advertising. ... 44 (0) 1753 272073. Address:. CAN advertising Ltd. 59 Thames Street.

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Approximately 26 fully matching, plus 166 partially matching documents found.

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Life Healthcare Communications

Life is a creative communications agency offering multi-channel solutions for the healthcare industry. We use a storytelling approach to turn...

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