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This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.

Great Expectations

Great Expectations

By Rohit Khanna, Managing Director of Catalytic Health, a healthcare communication, advertising &strategy agency.

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Approximately 71 fully matching, plus 811 partially matching documents found.

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  • There is no such thing as good medical communications There is no such thing as good medical communications

    themselves. There’s a lot we can learn from the traditional advertising world in the execution of successful user- centric communications – just look at some of the brand campaigns you have

  • Visualising medicine Visualising medicine

    Harnessing recent digital breakthroughs, pharmaceutical advertising has grown incredibly creative over recent years. ... Visual metaphor. Intramuscular. Dyspnoea. Pharmaceutical advertising has a major challenge: how to communicate such terminology to

  • Changing healthcare communications Changing healthcare communications

    And that’s exactly the reason why I chose healthcare over consumer advertising. ... And I don’t need to unlearn everything from consumer advertising. Quite the opposite, it’s about using my skill set to create work with meaning.

  • Escaping the spin cycle of sub-optimal launch Escaping the spin cycle of sub-optimal launch

    Don’t make the mistake of choosing the middle ground. The best advertising often polarises responses.

  • Five things you didn't realise you already know about influencer marketing Five things you didn't realise you already know about influencer marketing

    1. Influencers provide social proof, like family and friends. It’s long been established that word-of-mouth is one of the strongest marketing tools above traditional advertising. ... The Advertising Standards Authority (ASA) and Competitions and

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Approximately 11 fully matching, plus 74 partially matching documents found.

Latest appointments

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Approximately 2 fully matching, plus 80 partially matching documents found.

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  • The Exhibition Hall: Past, Present and Future

    As I sit here at another pharma conference, I start to reflect on how they have changed over the years. Back in 2004 I joined an agency that produced exhibition stands/booths for pharmaceutical clients. The beginning of the following year was my

  • Success breeds success

    This week we received the exciting news that we have been shortlisted for the Times Business Awards 2019, Tunbridge Wells in the 'Best Business 1-25 Employees' category. This week we received the exciting news that we have been shortlisted for the

  • Nucleus Global

    Nucleus Global was founded by Stephen Cameron in 1986. Stephen was convinced that science-led, HCP-directed content was the future of medical communications, in preference to the advertising-led model

  • Investing in our People

    As a small, boutique agency we can and do invest heavily in our team, who produce amazing results for our clients. As a smaller, boutique agency, we can perhaps provide our clients with a more dedicated, purer offering than some of the larger

  • Body image and mental health: The psoriasis connection

    The MHF recommends both regulatory and industry-led initiatives, particularly in advertising and social media, to find innovative ways to stop exacerbating body image concerns and promote a positive body image ... To briefly illustrate this in terms of

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Approximately 27 fully matching, plus 446 partially matching documents found.

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Nucleus Global

Nucleus Global is the largest specialist medical communications network in the world. Globally, we have over 700 experts delivering world-class...

Latest intelligence

The Exhibition Hall: Past, Present and Future
As I sit here at another pharma conference, I start to reflect on how they have changed over the years....
Success breeds success
This week we received the exciting news that we have been shortlisted for the Times Business Awards 2019, Tunbridge Wells in the 'Best Business 1-25 Employees' category....
Turning learning into action: The challenge of behaviour change
...

Infographics