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advertising

This page shows the latest advertising news and features for those working in and with pharma, biotech and healthcare.

IPA’s new training course, Silver Buck launched and ARK moves office

Directory update news. IPA introduces new healthcare comms training course. The institute of practitioners in advertising (IPA) will launch a new training course later this year to introduce agency staff to ... the healthcare advertising and

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Latest Intelligence

  • Transparency and accountability: tackling opacity and blame head-on Transparency and accountability: tackling opacity and blame head-on

    They govern our trust in healthcare communications, medical education and pharmaceutical advertising; but do they keep pace with 21st century communications?

  • Bridging pharma’s digital gap Bridging pharma’s digital gap

    Naomi O’Connell, Shire’s head of advertising and promotion, global operations, admits that the digitisation process needs to improve throughout the biopharma industry.

  • The new rules of marketing and PR The new rules of marketing and PR

    There used to be only three ways to get noticed: buy expensive advertising, beg the mainstream media to tell your story for you, or hire a huge sales staff to bug

  • The new digital era of pharma advertising The new digital era of pharma advertising

    The new digital era of pharma advertising. Creating a connection. Creating meaningful connections with customers is hard enough in consumer marketing, but pharma is at a distinct disadvantage. ... Is this the end of pharma advertising and branded content?

  • Healthcare Glossary

    Search and browse hundreds of industry specific terms and phrases or suggest your own terms and definitions. Double-blind trial. A clinical trial design in which neither the participating individuals nor the study staff know which participants are

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Latest from PMHub

  • If you’re not thinking segmentation, you’re not thinking

    explain how both ‘ Princes’, to most advertising engines, belong in the same segment.Both are in the same age range (born the same year in fact), are self-employed with high

  • Using contextual moments in marketing

    Contextual advertising can improve the performance of your display ads. More relevance, more engagement. ... Beyond that, advances in advertising technology allow us to create even more contextually relevant moments in communications, resulting in more

  • Fishawack Group acquires Healthcircle to strengthen creative offering

    The Fishawack Group of Companies, one of the world’ s largest independent medical communications organisations, has acquired Healthcircle Advertising Limited, a strategic brand communications agency with offices in London and Portugal. “

  • Healthcircle

    Healthcircle. ABOUT US. We're Healthcircle – an award-winning healthcare advertising and creative communications agency, offering a holistic approach to brand health.

  • A new Creative Director for the New Year

    A multi-award winning creative with 18 years industry experience, straddling both consumer and healthcare advertising, Rob completed his Graphic Art and Design degree at Leeds before working in design and

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Frontera Group

Welcome to Frontera Group where our agencies immerse you into the world of the patient....

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The gene therapy revolution
Gene therapies are bringing new hope for many people with diseases caused by genetic disorders...
PM Society Digital Awards – the power of together
Our chief executive, Emma Statham, writes about the value of awards and the power of together....
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Seduce anyone in four simple steps
You know the health of the global economy is dependent on our ability to seduce one another – don’t you? And you know that we need to be able to...

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