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AI

This page shows the latest AI news and features for those working in and with pharma, biotech and healthcare.

Praising the medical team for an excellent launch

Praising the medical team for an excellent launch

industry trends in technology, market access, evidence generation and even AI, data and analytics.

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  • Current and future trends for developing digital medical communications Current and future trends for developing digital medical communications

    is for our agencies to distil specific and personalised content from larger data sets, often via smart technologies like natural language processing and artificial intelligence (AI). ... Products that may fit into this area include KOL mapping tools

  • Policy and public health: ML and AI in healthcare Policy and public health: ML and AI in healthcare

    Firstly, many of today’s ML/AI algorithms are designed for simple, linear tasks. ... Finally, the issue of opacity is a troubling problem with some ML/AI solutions.

  • Researchers discover new antibiotic using AI Researchers discover new antibiotic using AI

    instance where novel types of antibiotic have been discovered using the AI method. ... The team asked the AI to predict which molecules would work against E.coli and show them molecules which look different to conventional antibiotics.

  • The forefront of technology innovation The forefront of technology innovation

    AI doubtless has significant potential; however, the best way to guarantee ROI is in its application. ... it – could potentially create more work than it saves, certainly at this still-early point along AI’s maturity curve.

  • Google’s DeepMind AI outperforms doctors on breast cancer screening Google’s DeepMind AI outperforms doctors on breast cancer screening

    The AI technology was put through its paces in a study,   published in the journal Nature, that used X-ray imaging data from 28, 000 women from the UK and US ... The doctors would also have access to patient histories and prior mammograms, while the AI

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Pegasus inspires healthy decisions through creative, inspirational and integrated communications. Working with ambitious clients, we deliver big ideas and far-reaching...

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Mistrust in medical research: a patient perspective
The recent development of several COVID-19 vaccines has placed medical research firmly in the spotlight, highlighting public confusion and misinformation about clinical trials. Patient advocate, Trishna Bharadia reveals what the...
Real-world evidence: breaking boundaries in rare disease
Generating data for drug launches is a challenging process. In rare diseases, with small patient populations and high unmet need, evidence generation is even more complex. Consultant Sarah Poole and...
The heavy toll of COVID-19 on cancer patients
We all know that finding and treating cancer early saves lives. During the COVID-19 pandemic, oncology treatments paused while cancer continued to spread. So, what has been the impact of...

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